Dubai, Dubai, United Arab Emirates
I help B2B brands stop guessing and start reaching the right decision-makers at e-commerce stores. Most prospecting workflows fall apart at the contact stage. You find the right store. You can't find the right person. That's why I co-founded Plug2Data. We track 14 million+ active e-commerce stores across 405 platforms — Shopify, WooCommerce, Wix, Squarespace and more. For every store, we give you the decision-maker. Founder, CEO, CMO, Head of E-commerce. Verified work email. Direct phone. No guesswork. No cold emails that go nowhere. Just the right person, every time. Before Plug2Data, I spent 11+ years building digital strategies across APAC, EMEA and MENA — for government entities, global logistics, fintech and luxury hotels. I've run teams at Edelman, Ogilvy, W Communications and Publicis. Now I'm on a mission to make B2B prospecting smarter, faster and more human. Let's connect if you're selling into e-commerce and want to stop chasing the wrong person. plug2data.com
I co-founded Plug2 to solve one problem: helping B2B brands find the right decision-makers at e-commerce stores. We track 14 million+ stores across 405 platforms and provide verified contacts for founders, CEOs, CMOs and Heads of E-commerce. What we do: - Store intelligence: revenue, traffic, tech stack, shipping carriers, Trustpilot - Decision-maker contacts: verified work email and direct phone - Weekly data refreshes. Pay only for what works. Before Plug2Data: 11+ years in digital strategy across Edelman, Ogilvy, W Communications and Publicis.
Key Responsibilities: Global Social Media Management: Spearheading campaigns that amplify DP World’s core narrative pillars—Innovation, Sustainability, and Operational Excellence—across platforms including LinkedIn, Instagram, and Twitter. Executive Positioning: Managing thought leadership initiatives for C-suite leaders, positioning them as global influencers in sustainability, logistics, and workforce innovation. Event Digital Leadership: Successfully managing the digital strategy and execution for the Global Freight Summit, ensuring seamless virtual and on-site engagement, social media amplification, and global visibility. Content Creation & Optimisation: Developing platform-specific, high-quality content that aligns with brand guidelines, cultural sensitivities, and regional nuances. Stakeholder Collaboration: Coordinating with DP World’s Digital Centre of Excellence, Edelman, and other agency partners to ensure alignment and flawless execution of strategic initiatives. Data-Driven Insights: Analysing digital performance metrics to optimise campaign outcomes and deliver measurable results. Achievements: Directed digital operations for the Global Freight Summit, 3X-ed client’s KPIs, driving engagement and industry-wide recognition for DP World’s innovative logistics solutions. Orchestrated high-impact campaigns that spotlighted DP World’s ESG initiatives, including collaborations with the Jane Goodall Institute and other global sustainability leaders. Strengthened the global presence of DP World’s executives through meticulously crafted content and impactful narratives. Delivered comprehensive playbooks and frameworks that standardised social media practices across regions, enhancing brand consistency and operational efficiency.
Leading all marketing-related activities for the fintech start-up, focused on app user base growth & brand presence within the niche market. Working within the highly regulated and culturally-sensitive field of Islamic Finance and coordinating with CEO and C-suite execs on a regular basis to drive customer acquisition through effective guerrilla marketing tactics within UK as the initial test market. Coordinating & building an effective social & digital strategy within the market through PR, Media planning, social and digital strategies.
The strategic lead for managing PR-led campaigns, paid and organic social media initiatives, and overseeing production and creative projects for EMEA and global clients. Conceptualising, briefing, presenting, and supervising the creation of content from initial brief to strategy, execution, and comprehensive reporting and analysis. Working closely with day-to-day clients to analyse social trends and forecasts, providing strategic counsel and expertise to optimise engagement and brand visibility. Overseeing reporting, community management, and both organic and paid social strategies, while implementing innovative approaches to surprise, delight, and convert social and digital audiences. Managing and mentoring the social media team, collaborating with account management and new business teams to scope timelines for creative production, pitches, and strategic playbooks. Partnering with the Head of Creative to produce best-in-class content that aligns with client KPIs and exceeds expectations. Coordinating efforts with external agencies, PR firms, and other social media partners to enhance campaign effectiveness. Engaging with various charitable organisations to activate corporate responsibility campaigns. Oversight of: revenue management Client relations New business Team management
The strategic lead for creating and implementing content and campaign strategies for global clients as well as pitching for new clients alongside the new business team Conceptualising, briefing, presenting and overseeing creation of content from initial brief, strategy to execution and through to reporting and analysis Working closely with day to day clients to analyse social trends and forecasts, provide strategic counsel and expertise Overseeing reporting, community management, organic and paid social Pitching and working with existing clients to implement new and exciting ways to utilise social as a channel to surprise, delight and convert social and digital audiences Overseeing and managing the social team and collaborating with account management and new business teams with scoping of time for creative production, pitches and strategic playbook and counsel. Overseeing and working alongside the Head of Creative to produce best in class content that adheres to client KPIs and exceeds expectations Working with external agencies, PR and other social agencies. Working with various charitable organisations to activate CR campaigns such as Macmillan Cancer Support Clients include: Travis Perkins Tapi Carpets GOSH! Food Karium: Inecto, Botanical Lab, PRO:VOKE, Soft & Gentle OrderNext, VenueNext Oversight of: revenue management Client relations New business Team management