Taipei City, Taipei City, Taiwan
Specialties： • Marketing & public relations: 50+ Global brands marketing experience, brand strategy, product launch, annual marketing plan, media relations, media tour, press release, corporate social responsibility (CSR) project • Event, exhibition and banquet: Press conference, global exhibition, seminar & forum, VIP event, luxury gala event, fashion show & party, venue decoration planning • Digital marketing: Social media (FB/Line/IG/LinkedIn/YouTube), digital advertising, KOL marketing • Content marketing: Online video, sales materials, website planning, email marketing • Project management: Cross-functional collaboration, business development • In-house & agency, B2B & B2C marketing experiences
1. Job content： Worked for brand communication, press conferences & press releases, media relations & media tour, corporate video, social media & digital advertising. Supervised 2 marketing staff. The percentage of offline events is 50%, and the percentage of online events is 50%. 2. Projects:” Chinese New Year dishes press conference”, “Koala adoption marketing campaign”,” Travel with Fullon brand video”, “Chinese New Year dishes video”
1. Job duty： Directed global B2B marketing for medical computers. Drove the best marketing results in the IT and healthcare industries. As an Intel Titanium partner, I did co-marketing with Intel to generate leads. 2. Job content： Global exhibitions & seminars (MEDICA, Healthcare+ Expo Taiwan, DIGITIMES D Forum, INSIDE Forum), global awards application(iF Design Award, Taiwan Excellence Award), digital marketing(video, social media, Medical Expo, Google Ads, LinkedIn Ads), product marketing(catalog, brochure, flyer, sales kit, website, case study). The percentage of offline events is 50%, and online events is 50%. 3. Achievement: ‣ The AI precision medicine solution, HTB-210-Q470, won the Taiwan Excellence Award 2023. ‣ Achieved the sales goal with efficient budget management and generated free German media exposures at MEDICA, the world's largest medical exhibition. ‣ Conducted PR cooperation with INSIDE media and gained media exposures, which cost NT$300,000 for free.
1. Job Content: Work as a project-based freelancer to plan and execute integrated marketing campaigns. Press releases distributing, social media, online video, KOLs arrangement, and digital advertising. The percentage of offline events is 60%, and the percentage of online events is 40%. 2.Brands: Pharmacy-MedFirst Healthcare Services Inc., Medical device-Credo Diagnostics Biomedical Pte. Ltd.
1. Job Duty: Managed a team of 2–3 people handling marketing & PR consultation. Team training and business development. 2. Job Content: Specialized in client and team management, team training and development, service quality control and new client pitch. The percentage of offline events is 80%, and the percentage of online events is 20%. 3.Brands: 50% Beauty Brands- Aesop(retainer), Domohorn Wrinkle(retainer), Hada-Labo (project-based), SUGAO (project-based), Mentholatum (project-based), Luxasia Taiwan(project-based), Tofu-Moritaya(project-based)；30% Home appliances & FMCG Brands-Whirlpool(project-based),3M(project-based), Pacific Licensing Studio(project-based),Maxim's Caterers(project-based)；15% Lifestyle Brands - Casio(retainer),GU(project-based)；5% Baby Product- Baan(project-based). 4. Projects: Successfully won the marketing campaign pitch of “Xpark grand opening”. “Hada-Labo &Mentholatum new product launching”, ” SUGAO new product launching”, “ Warner Bros the Get Animated Invasion Exhibition at Taipei 101”, “ Casio G-SQUAD collection launching event”