Gurugram, Haryana, India
Looking at the world around me through as many lenses as possible. I love to read - be it words or body language. My biggest asset is curiosity which constantly attracts me to new ways of thinking, approaching problems and figuring solution(s). 10 years of navigating different industries but doing one thing - finding solutions through communications. After all, the pen is mightier than the sword. Collaborate with me to find what's hidden in plain sight.
Brands: Suntory Global Spirits (Jim Beam, Teacher's, Oaksmith, Laphroaig, Toki), CaratLane, Microtek, Nestle Milkmaid, Disney CruiseLine, Hitachi, DMart Ready
Brands: Beam Suntory India (Jim Beam, Oaksmith, Teacher's), Taj, Microtek and CaratLane
Brands: NIXI, NPCI, DSM ⊙ Delved deep into the world of public sector promotions and marketing through NIXI (National Internet Exchange of India). Helped the brand utilise marketing to reach its goal of promoting internet and its related awareness through nooks and corners of the country. ⊙ Worked with the country's umbrella organisation for payments and settlements for the vision to make digital payments a common phenomenon in the country. Worked on several sub-brands including BHIM and UPI to proliferate the digital payment adoption in the country through brand communication strategy. ⊙ Worked on the pitch and initial launch of fortified rice kernels in India by DSM Firmenich, however, moved ahead before the work could come to life.
Brands: Koo, Zupee, IndusInd ⊙ Worked on building India's answer to Twitter through social media campaigns. ⊙ Navigated the world of online gaming with a live, monetary rewards and built communications for the brand. ⊙ On a mission to modernise India's IndusInd Bank through a brand repositioning and continual communication strategies.
⊙ Selected as a part of Aditya Birla Group's Young Talent Program - STRIDE 2020 ⊙ Developed research design, questionnaire, discussion guide for a project (“Post-COVID-19 Consumer Behaviour Analysis”) on their premium corporate lifestyle brand - Van Heusen ⊙ Collected and analysed over 4000+ responses to draw insights on post-pandemic buying behaviour and develop suggestions on back-to-market retail offerings, change in spending, sentiment analysis of current and potential consumers ⊙ Simultaneously, worked on a side-project to research and assess the pain points of consumers while navigating through Menswear on VH India website
⊙ Researched trending topics, collected and verified information, formulated stories, and developed over 45+ journalistic pieces for the e-magazine ⊙ Subjects included admissions, financing, popular universities, student life, scholarships, job prospects, socio-cultural environments, safety, and visa processes etc. ⊙ Annually conducted several interviews at Braingain's thought leadership event - One Globe Forum (2017, 2018, 2019), engaging eminent leaders in discussions around technology, education, science, innovation, entrepreneurship, urbanization, smart cities, skills development
⊙ Wrote corporate and creative content for pitches and retainers. ⊙ Led the complete development of the Eco Cities website (an IFC's and EU-India's joint advisory initiative in India) including wireframe, navigations, site design and content, colour and typography ⊙ Regular social media content ideation, hygiene content creation and performance marketing. ⊙ Portfolio of work mostly included speeches, blogs, emailers, press releases, articles, brochures, website content, infographics, copywriting for social media, performance marketing (Twitter). Brands: Samsung India, International Finance Corporation India (a part of World Bank), BP India, Apollo Tyres, Mastercard, TATA Trusts, Maruti, Vistara, McDonalds' India, ZEE5 etc.