Singapore
I’m a regional B2B marketer with 6 years of experience running integrated digital, field and event programs for technical enterprise solutions across Southeast Asia. I partner closely with sales teams to align marketing execution with regional priorities across diverse SEA markets. At Bühler Group, I led regional campaigns across digital and industry events, generating 800+ leads through a flagship digital program and influencing ~CHF XM in sales pipeline. I also scaled webinar programs 10x while significantly reducing cost per lead, managing multi-country execution across the region. Let’s connect!
As the first marketing hire in Singapore, I'm building Oritain's presence across APAC through campaigns, events, and content to drive pipeline growth and market engagement across key markets in the region.
Took a deliberate career break to explore new industry verticals after 6 years in industrial B2B marketing. Used the time for rest, deepen my professional network, experiment with AI tools and pursue freelance marketing project.
- Led end-to-end planning and execution of regional marketing programmes across Southeast Asia, translating business priorities into integrated campaigns across events, digital, and content - Partnered closely with regional sales to align on target segments, campaign objectives, and pipeline goals, ensuring structured lead follow-up and conversion - Managed multi-country execution across agencies, vendors, and internal teams to deliver consistent brand and customer experience
- Designed and executed integrated regional marketing campaigns across digital and field channels. - Coordinated with agency partners, ecosystem partners, and internal stakeholders across APAC.
- Supported global event communications and digital campaign rollout across regions. - Coordinated general support and media briefings at Bühler Networking Days, managing schedules, materials, and executive preparation.
- Consulted with the founding team to develop a new brand positioning and marketing strategies for the social enterprise startup to achieve sustainable growth in Singapore's competitive enrichment landscape - Analyzed secondary data on Google Analytics and Facebook Insights to optimize conversion rate
- Planned and executed email marketing campaign that achieved an increased conversion rate by 70% - Worked with the team to design the AIESEC in NUS website using website building tool Wix.com