Canada
Oversee our external interactions, managing relationships with partners, sponsors, and the broader community. I am committed to building and maintaining a positive public image for Bocconi Students Investment Arena, showcasing our impact and contributions to the finance and investment landscape.
Planned Volkswagen brand marketing activities, facilitated planning of Volkswagen exhibitions, seminars, and promotion activities, generated 6 movable advertisements. Cooperated with cross-departmental teams from China and Germany.
• Conducted market research of blockchain, VR technology, and AI. Analysed the competitors, blockchain companies, and crypto companies based on the worldwide market environment. • Planned and executed inbound lead generation and client acquisition strategies through multichannel campaigns, including email, webinars, social and search. Conducted social media campaigns independently and gained 1.7M views.