Daniel Cheng

Founder & CEO of MDS Collective | 40 Under 40 | Outbound Chinese Hospitality & Tourism | Film Producer | Speaker

Singapore

About

Founder and CEO of Metric Design Studio (MDS), an award-winning digital marketing and design agency based in Shanghai and Singapore. I’ve spent the past 17 years working in Asia, leading creative teams and building brands. In 2023, I was recognized in Campaign Asia Pacific’s 40 Under 40. I’m an MBA graduate of Imperial College Business School and a former member of EO. Fluent in English, Cantonese, and Mandarin. Outside of marketing, I’m a film producer and creator, working on three feature films and an episodic series in development. Storytelling, in all its forms, inspires me. “Change is the law of life. And those who look only to the past or present are certain to miss the future.” — JFK

Experience

  • Founder & CEO at MDS Collective
    Dec 2013 - Present · 12 yrs 7 mos

    Founded in 2013, MDS is a multi award-winning integrated digital marketing agency specializing in Chinese social media management for hospitality and tourism. We offer a fully tailored solution to best position your brand on China’s top social media outlets, including WeChat and Little Red Book (Xiaohongshu). MDS is 100% foreign owned and our team is a mix of international and locals, all with a passion for advertising, digital marketing, and design. Currently managing a team of 24 bilingual employees across offices in Shanghai and Singapore. MDS is the first Global Affiliate for China at Stagwell (NYSE: STGW), a challenger holding company built to transform marketing.

  • Co-Founder & Executive Producer at Mimosa Productions
    Sep 2022 - Present · 3 yrs 10 mos

    Mimosa Productions’ primary mission is to spotlight genuine and one-of-a-kind Asian-led content that resonates with a worldwide audience in this contemporary age. Our versatile skill set encompasses IP development, storyboarding, screenwriting, content creation, concept art, and packaging. Our team is comprised of creatives, writers, multimedia designers, and producers. Currently, Mimosa Productions is actively involved in the pre-production phase of four exciting projects, and we eagerly welcome opportunities for co-production, financing, and collaboration.

  • Investor & Strategic Advisor at Routific
    Sep 2015 - Present · 10 yrs 10 mos

  • Investor & Strategic Advisor at 셔틀딜리버리 (Shuttle)
    Jan 2016 - Present · 10 yrs 6 mos

  • Founder & Director at Mimosa Marketing
    Jun 2017 - Aug 2022 · 5 yrs 3 mos

    Mimosa Marketing LLC is a digital marketing agency based in Boston and Shanghai focused on helping global Universities establish a verified presence in the Chinese digital and social media space to effectively target prospective students. Past clients: Royal Conservatoire of Scotland, Duke Kunshan University, UMass Amherst, US News Global Education