Cheng Y.

Managing Director China | CMA

Shanghai, China

About

Experience

  • HORA Holter Regelarmaturen GmbH & Co. KG (Permanent · 3 yrs 3 mos)
    • Managing Director China
      Mar 2026 - Present · 4 mos

    • General Manager China
      Nov 2023 - Present · 2 yrs 8 mos

      · Pioneered the market entry and establishment of HORA's subsidiary in China, transforming the initial vision into a fully operational entity, managing the entire process from legal setup to full business launch. · Architected and built the company's organizational structure from the ground up, leading end-to-end talent acquisition to hire and mentor a high-performing cross-functional team across all key departments. · Developed and implemented a comprehensive distributor and channel partnership program, successfully recruiting and onboarding key agents to expand market reach and drive revenue growth over 35% on yearly basis. · Designed, standardized, and deployed all core operational processes for the China region, including sales protocols, technical support procedures, project execution frameworks, and quality assurance standards to ensure efficiency and scalability. · Founded and scaled the after-sales service function, building a dedicated internal team and establishing a robust national service network to guarantee exceptional customer support and satisfaction.

    • Director China
      Apr 2023 - Present · 3 yrs 3 mos

  • Senior Sales Manager International at Deutsche Leasing Gruppe
    Aug 2017 - Apr 2023 · 5 yrs 9 mos

    • Make team strategy and lead implementation of business plan. Be responsible for achieving team target • Maintain and cultivate relationships with existing clients to establish a strong portfolio and generate repeating business. Maintain a flow business ratio about 40% of whole portfolio on yearly basis • Serve referral business from Germany. Handle 70 - 100 leads from Germany on yearly basis • Establish and maintain strategic relationships with new/existing clients and government on C-level. Extended the customer bases from 40 to 85 within 3 years • Ensure maximum customer satisfaction by a competent client account management. Highest score (763) by customer satisfaction survey among 22 subsidiaries of Deutsche Leasing group worldwide • Manage ECA (Euler Hermes covered buyer credit) transaction. Developed and closed the first ECA project in Deutsche Leasing China’s history • Consult clients on financing and business strategy in China • Monitor credit evaluation and due diligence process • Promote and enhance brand image in all kinds of media channels and events · Take managerial role in building and maintaining supplier/dealer relationships and activities

  • Project Manager at VDMA
    Mar 2016 - Aug 2017 · 1 yr 6 mos

    • Successfully implemented strategic concepts & solutions for over 200 VDMA members • Successfully supported VDMA members on settlement in China with cooperation with local authorities/landlords • Successfully organized international workshops & events for over 200 VDMA members • Innovative commercial & technical support for over 200 VDMA members

  • Deputy General Manager at Jiangsu Sunny Chemical Ltd.
    Sep 2014 - Mar 2016 · 1 yr 7 mos

    • responsible for P&L and annual budget. Manage a team of 20 people • Coordinate and negotiate with suppliers to ensure high-quality delivery and stable supply chain • Take managerial role for retail and wholesale business • Perform sales forecasting to ensure profitability of operation