Pudong, Shanghai, China
Public charging Home charging Connect products sales
* Develop the product portfolio and cycle plan (updated twice a year) for ICE and NEV cars to capture future trends and market potential. * Define new car concept (A notchback, A SUV, BEV notchback) and lead the evaluation for feasibility, i.e. marketing position, package, design proposal, unique selling points, business case… * Lead product innovation process by using design thinking to support Skoda brand proposition.
Product strategy