Los Angeles, California, United States
I build integrated growth systems across creators, communities, partnerships, and AI-native consumer products. Over the past 9+ years, I have led marketing, growth, partnerships, community, and product GTM work across AI/social products, creator ecosystems, campus and local-market networks, entertainment/media, and cross-market expansion. Selected signals include driving 0-to-1 growth to 1M+ users, helping an AI-native social product scale to 150K+ cumulative users, and driving 100K+ partner-channel sign-ups. I have also personally built and maintained 100，000+ user community, 2,000+ influencer / KOL / KOC resources, generated 100M+ cross-platform content views through public-facing content and media projects, and led founder/operator work recognized by 5 national-level entrepreneurship awards. I am strongest at turning ambiguous growth goals into repeatable systems: positioning, campaign architecture, creator/KOL strategy, community conversion, partnerships, offline activation, channel analysis, and cross-functional execution. I’m especially focused on Integrated Marketing, Growth Marketing, Creator Growth, Community Growth, Partnerships / BD, Product Marketing, and AI-native consumer product GTM.
Team Leadership: *Built and led a 50-member campus marketing team from the ground up, implementing efficient processes to drive team performance. *Achieved a 500% increase in user acquisition and a 10x (1000%) growth in annual revenue through innovative strategies and data-driven campaigns. Brand Management & Marketing: *Developed and executed the annual marketing strategy for ENC MOBILE, enhancing brand recognition and customer engagement. *Increased website traffic by 2 million annual visits, strengthening the company’s online presence and visibility. *Organized high-impact marketing campaigns that reached over 300,000 target users, driving significant brand exposure and user loyalty. Business Development: *Spearheaded the development of a robust partnership ecosystem, securing collaborations with over 20 strategic partners. *Established connections with 60+ student organizations across universities, effectively expanding market reach and building long-term relationships.
Product & Marketing Initiatives: Launched social&community platforms (Pandapal, Swap) from ideation, leveraging Sketch for UI/UX design. Authored product and business strategies, incorporating user insights and competitive analysis for growth. Innovated with RPA(Robotic Process Automation) for Web3 NFT automation; Collected 1000+ valid surveys via Google Forms, analyzing user demographics and pain points with Excel and Tableau to devise operation & marketing strategies; Design AI solutions for business, enhancing operations, finance, and management, also conducted AI training for staff. User Operations & Revenue Strategies: Developed a zero-cost university traffic network, escalating to 40K users. Managed 100+ vibrant communities; spearheaded 20+ events with 1M+ reach and established Discord/Telegram/Wechat groups. Authored 20+ impactful public articles, negotiated 80+ deals averaging $1,000, achieving comprehensive monetization. Innovatively grew a RED profile from scratch to 1M views for the debut article, redirected 2,000+ users to WeChat, and successfully executed three high-value monetization models, surpassing similar accounts by 20x in customer value. AI-Driven Process Enhancement: Established from ground-up, optimizing community and team management with AI knowledge bases and tailored GPTs, achieving efficiency gains and cost savings. Leveraged Midjourney and CHAT GPT for graphic design, enhancing creative output.
SEO Optimization: Utilized SEMrush for comprehensive keyword research, on-page optimization (title tags and internal linking), and off-page strategies (link building, local listings), significantly improving search visibility and rankings. Data-Driven Analysis: Leveraged SEMrush and Google Analytics to analyze and report on organic search performance, translating insights into actionable SEO strategies aligned with digital marketing objectives. Continuous Improvement: Stayed abreast of SEO industry trends and best practices through SEMrush, driving sustained search engine ranking improvement and maintaining competitive edge.