Oceanside, California, United States
With over 25 years of total work experience, the last 11+ years have focused on product management and leadership in B2B/B2B2C SaaS technology companies ranging from 5-300+ employees with up to $100M in annual revenue. I have taken several products from ideation to market, resulting in three acquisitions, while managing teams of 3-15 across product, design, customer support/success, and engineering. I have a reputation for balancing company initiatives with customer needs, rolling up my sleeves to get the right things done, diving into the details while maintaining a 30k-foot view of long-term goals, implementing PLG strategy, aligning internal and external stakeholders, streamlining processes, practicing servant leadership, increasing efficiencies and MRR/ARR, and decreasing churn and ambiguity. ------ Product-Led Growth | SaaS | B2B | B2B2C | Product Leadership | Product Strategy | Go to Market Strategy | Product Launches | User Experience | Revenue Strategy | Product Architecture | Pricing & Packaging | User Research | Product Design | Mentorship | Agile Methodologies | Collaboration | Adaptability | Data Analysis
• Lead product strategy and execution for core areas of Nliven, a real-time ticketing platform for performing arts venues (US/UK) • Own Season Ticketing initiatives enabling Nederlander theaters to transition off Ticketmaster, improving revenue capture and reducing third-party dependency • Drive work end-to-end from user research and problem definition through delivery and launch • Connective layer across Executive Leadership, Product, Engineering, Design, and Client Experience to keep complex, high-risk initiatives moving • Run hands-on deep user research to shape a more outcome-driven, problem-focused roadmap • Use AI tools (Claude) to synthesize large volumes of user feedback, generate data-driven insights, and quickly prototype solutions
• Help tech startups and entrepreneurs validate ideas, set a product strategy and find market fit. • Provide frameworks for prioritization and cross-functional alignment. • Promote building of outcome-based roadmaps. • Streamline teams and processes to deliver faster.
• Managed several digital transformation projects for web and mobile apps within the restaurant industry, including well-known multi-million-dollar national brands such as Red Robin and First Watch. • Built long-term roadmaps and process systems to meet tight deadlines and deliver more value within a client’s budget, increasing release frequency by 150% within my first 30 days. • Led the redesign and integration of a custom admin portal that replaced the client’s spreadsheet-based system, streamlining how they manage menu, ingredient, nutrition, and allergen data—cutting dev costs and admin overhead by 20%.
• Utilized AI/ML/LLM to provide restaurants with sales and labor forecasting tools. • Responsible for product strategy, vision, roadmap, and deploying profitable products. • Conducted market research, defined segmentations, and analyzed the competitive landscape. • Gathered user requirements directly from customers and internal stakeholders. • Experimented and analyzed results to allow for rapid iteration. • Attended trade shows and events, acting as a representative for the company. • Streamlined product development processes to increase delivery by 3x. • Launched a 0-1 auto-scheduling initiative from ideation to MVP in less than 8 weeks.
• Drove product strategy and roadmap for a learning platform geared towards architects. • Defined personas and market fit, strategic planning of additional learning product lines. • Directly managed product owners and product support team members. • Responsible for product metrics and performance. • Assisted with implementation of the EOS (Entrepreneurial Operating System).