Raleigh-Durham-Chapel Hill Area
- Selected as a member of the first-ever Field Marketing team at SoftwareOne, instrumental in defining the role, strategy, and operational framework for the department. - Lead high-impact integrated campaigns in collaboration with the Strategic Alliance team, focusing on Microsoft AI and Copilot adoption across North American markets. - Design and execute a diverse portfolio of integrated programs—including in-person executive events, webinars, and third-party conferences—specifically engineered to accelerate sales velocity. - Partner directly with Sales and Sales leadership to share high-intent leads and develop targeted sales plans to convert prospects into pipeline. - Manage regional marketing strategy for major cloud partners, maintaining a primary focus on the Microsoft ecosystem while supporting broader multi-cloud initiatives. - Orchestrate exclusive customer appreciation events designed to deepen relationships and identify upsell/cross-sell opportunities within existing accounts.
- Work with enterprise and mid-market sales teams to develop strategic territory plans, including ABM and event strategies. - Manage six sales teams between enterprise, midmarket, pursuit, and expansion, 30+ Account Executives - Program manage unique virtual and in-person events to drive opportunities along the funnel. - Develop relationships with key regional and national partners to strengthen overall territory plans - Work cross-functionally to build and execute marketing programs - Implement marketing tools to help automate and enhance marketing campaigns - Splash, Coversica, ReachDesk, etc. - Utilize Salesforce, 6sense & Terminus to create marketing plans and show return on investment-
- Grew digital event registrations by optimizing marketing and sales tools like Marketo, On24, GoToWebinar, Outreach, etc. - Create and executed organic social strategy to increase impressions, overall engagement, and website traffic on LinkedIn, Facebook, and Twitter - Use Google Analytics to track and report digital marketing efforts - Program manage overall video strategy, including webinars, demo videos, information videos, etc. - Created and implemented paid social strategy for Reddit, LinkedIn, and twitter
- Managed 75+ speakers during annual global conference and responsible for content creation and overall execution in keynote and breakout sessions - Contribute and manage overall event strategy by collaborating with task owners Implemented and maintained Cvent event landing pages to enhance attendee experience Launched new Diversity and Inclusion program at annual conference involving c-suite executives to entry-level professionals - Developed and maintained executive relationships with Board of Directors and leading CIOs to ensure overall event satisfaction - Managed end-to-end registration process for 2,000+ attendees and responsible for delegate revenue (1.6 million) for annual conference and global summits - Planned and executed seamless executive experiences for a wide range of global events, including pre- and post-event communications, engagement programs and VIP management - Executed all logistics (venue sourcing, shipping logistics, travel requests, etc.) for large global conference and small regional events
- Implemented and produced monthly customer communications to drive upsell and cross-sell sales motions - Supported and maintained Customer Advocacy database in CRM (ReferenceEdge) and evangelized tool to global sales team - Created and launched event management process for national user groups - Drove multi-channel regional recruitment campaigns which resulted in 40% customer engagement Partner with sales and strategic field teams to ensure top prospects are engaged and included in regional events to accelerate sales pipeline
- Seamlessly planned and executed regional events across North America from local User Groups to CIO Forums - Managed budgets of up to $200,000 for events with up to 400 attendees, multiple vendors, and other event contributors including speakers, photographers, caterers, and AV technicians. - Analyzed event invoices and reconciled charges with the Accounting department to ensure annual event budget was accurate and on target - Coordinated and executed virtual events targeting net-new business and upsell opportunities - Worked directly with vendors to fulfill marketing needs, which include but not limited to swag, banners, fulfillment centers, printers, etc. - Created and an online event portal to streamline ordering for global sales team
- Organized five of New York's largest off site ski sales a year, in three different cities. Main responsibilities included contacting, and maintaining relationships with all the participating outside vendors, aiding in promotional items, and conducting all press coverage. - Organized athlete signings, from accommodations, promotional items, and press coverage. For athlete such as Lindsey Vonn, Jake Blauvelt, Nick Goepper, and The Traveling Circus. - Assisted in opening three new locations, with task as training, merchandising, and promotional materials. - Managed all social media and email marketing for 6 store locations - Aided in new website launch and increased SE0