Paris, Île-de-France, France
🌟 Dynamic Global Marketer | Digital Marketing Content Creator ｜ Creative Marketing Campaign Planner | Global retail coordinator 📍 Based in Paris, France, open to opportunities worldwide 🌍 🙌🏻Available for networking both online and offline, whether it's a quick call☎️ a coffee chat☕ or even a casual meal🥗. Feel free to reach out 📩 With over 7 years of experience in market development and digital marketing across international markets, I excel in crafting strategic campaigns, fostering brand visibility, and delivering impactful content. Proficient in Chinese, French, and English, I bridge diverse markets and connect global audiences through innovative marketing strategies. 💡 Vision: Dedicated to fostering positive social impact through innovative strategies and sustainable growth. Passionate about empowering initiatives, promoting female leadership, and enhancing women's influence across industries to inspire meaningful change.
✓ Driving AI adoption through creative content, ecosystem partnerships and localized community engagement. -AIGC Content Creation: Produced AI-powered visual templates, short-form videos and tutorials for TikTok, Instagram and other social platforms, aligning content with major cultural moments such as the World Cup and creating an award-winning visual for the Cannes LIONS Creative Hour "Live Gallery". -Ecosystem Partnerships: Built collaboration networks with universities, creators and local businesses, leading campus workshops, product demonstrations and creator events to expand CapCut's presence in the French market. -Product Adoption: Localized educational content and supported creator onboarding initiatives, accelerating user acquisition through cross-cultural communication and community engagement.
✔️ Social media strategy, content creation, and marketing promotion skills for : - Partnered with 50 + brands and businesses across various industries, including dietary supplements, skincare, haircare, beauty, pharmaceuticals, perfumes, and food, such as: Fragonard, Yves Rocher, Proya, Polare, Biolab, farfalla, Cosmetics 27, Tilman, Pomeol, Marimer, Jonzac, Nutreov, les huilettes, Pycnogenol, VitalPlus, Oenobiol, Nutri&Co, NUMIS, Pomeol, Doppel herz, FGHGF，Puritan's prideXifan, Swanna Paris, QuickFox and other restaurants. -Designed and executed multi-channel content strategies, with 100+ posts generating 2M+ impressions.- Creative and engaging content creation (photos, videos, and reports) based on product testing, strengthening brand storytelling and consumer engagement strategies. Delivered data-driven insights that supported product development and market positioning. - Collaborated with European digital marketing agencies, brands, and Paris-based stores as a content creator with a personal social media following of 20k+. - Designed and implemented multi-channel content strategies, leading to a single post achieving 45K+ views, 5K+ interactions, and 100+ new followers within 12 hours. - Shared knowledge and tips to help international students adapt to life in France, covering topics like language learning, document processing, and healthcare, further expanding engagement with the target audience, achieving over 1M+ cumulative views. -Converted social media traffic into direct B2C product sales through a personal online store, supporting partner brands' market exposure and product distribution.
As the founder of a personal consulting studio active across Chinese digital platforms including Douyin, WeChat, Xiaohongshu, Weibo, and BacklightEast, I have delivered personalized consulting services in three key areas: 1.Life & Career Guidance via Tarot and Astrology (since 2016) -Provided personalized tarot and astrological readings to over 3,000 clients, helping them gain clarity in areas such as career growth, emotional relationships, and major life transitions. -Integrated symbolic systems with intuitive insights to deliver actionable advice, fostering long-term trust and engagement across digital platforms. 2.Career Coaching for Francophone Graduates (since 2018) -Conducted over 100 tailored coaching sessions for Chinese students with French language backgrounds, specializing in employment opportunities across Francophone Africa. -Services included CV/resume optimization, interview simulation, cultural adaptation tips, and regional labor market insights. 3.China–Africa Trade Support Services (since 2020) -Advised more than 20 Chinese companies on export strategies, regulatory requirements, and administrative procedures for operating in African markets. -Delivered bilingual document translation (Chinese–French), remote negotiation facilitation, and stakeholder coordination to support business expansion and risk management. This multifaceted role has strengthened my cross-cultural communication, analytical thinking, and client relationship management skills, while allowing me to navigate diverse industries with agility and insight.
Brands:Gucci Beauty、Burbbery、Chloé Atelier des Fleurs、Orveda、Infiniment Coty Paris ✔️ Fragrance & beauty enthusiast with comprehensive insights into global markets: -Retail Excellence: Optimized tracking dashboards and stakeholder reports, supporting Coty’s omnichannel transformation with a focus on skincare，makeup and niche fragrance categories. -Retail Education: Developed training materials and digital learning modules for Beauty Advisors; formalized and updated Global Retail Playbooks and best practice sharing tools. -Marketing Support: Conducted competitive benchmarks across social media & e-commerce platforms and tracked emerging trends in luxury retail innovation. -CRM & Data Analysis: Analyzed data (Shopify, Radant，appointedd) and coordinated monthly change management updates related to system and IT issues across international markets. -Sales & BA: Experience at ICP boutique and Orveda Maison Paris, providing client consultations and luxury retail expertise, while strengthening retail excellence and BA training.
As a Student Advisor and Campus Brand Ambassador for emlyon business school on the Unibuddy platform, I support prospective international students — who are interested in applying to French business schools, particularly English/French-taught master’s programs. -Provided personalized guidance on program selection, application procedures, student life, accommodation, and post-graduation opportunities in France. -Answered questions in English, French, and Chinese, helping students navigate cultural differences and academic expectations. -Shared real-life study experiences to build trust and foster transparency in the admissions process. -Offered practical advice on visa applications, housing rentals, administrative formalities, and other aspects of relocating to France. -Contributed to a welcoming, student-centered image of emlyon through consistent peer-to-peer engagement with international prospective applicants. This role has enhanced my cross-cultural communication skills, strengthened my ability to guide others, and deepened my understanding of international student journeys.