Los Angeles, California, United States
I’m a Director of Social & Community specializing in driving engagement, brand loyalty, and measurable growth for fashion and jewelry brands. Over the last 8 years, I’ve built and led social strategies that increased Instagram and TikTok followers by 150K+, boosted engagement rates by 75%, and delivered 3× ROI on influencer and content campaigns. My passion is crafting authentic brand communities that convert—from designing editorial content and influencer collaborations to optimizing social performance. I’ve collaborated with creative directors, product teams, and e‑commerce to launch successful capsule collections and seasonal campaigns with a direct impact on top‑line revenue. I thrive at the intersection of data and creativity: analyzing metrics like engagement, referral traffic, user‑generated content and brand sentiment to inform strategy. Whether launching a new collection or amplifying brand voice, my goal is always the same: deepen connection, scale impact, and fuel growth.
As a freelance Social Media Manager and Content Creator, I've honed my skills over 6 years to deliver exceptional results. I specialize in: Content Strategy: Craft and execute comprehensive strategies, driven by research and data, to resonate with target audiences and meet brand objectives. Social Media Management: Proficient in managing diverse accounts, from SaaS to lifestyle brands, covering content creation, scheduling, community management, and performance analysis. Audience Engagement: Build authentic relationships with followers, resulting in increased likes, shares, and comments. Visual Storytelling: Leverage visual narratives, from striking imagery to compelling videos, to convey brand messages effectively. Data-Driven Decisions: Interpret analytics for strategy refinement, trend identification, and campaign optimization. Collaborations and Influencer Marketing: Successfully collaborate with micro-influencers to expand brand reach and credibility. Multifaceted Skill Set: Proficiency in graphic design, video editing, copywriting, and hashtag research for comprehensive content creation. Result-Oriented: Consistently achieved impressive growth in followers, improved engagement rates, and increased website traffic while aligning with brand aesthetics and values. Continuous Learning: Stay updated with the latest industry trends and tools. My approach combines artistic flair and analytical acumen to craft meaningful digital experiences that connect with audiences and drive success for clients. Let's collaborate to elevate your brand's digital presence.
As Director of Social & Community, I lead the strategic growth and daily execution of our organic social media and community engagement efforts, with a focus on increasing brand awareness, engagement, and referral traffic. Key Responsibilities: Lead and manage all organic social platforms, serving as the brand’s voice across Instagram, TikTok, Facebook, LinkedIn, Threads, and YouTube. Own all responses to dark ads, influencer content, and customer interactions to ensure timely, on-brand communication. Develop proactive community-building strategies that foster authentic connections and drive follower and engagement growth. Serve as the bridge between our brand and customers—delivering personable, prompt engagement that builds loyalty and advocacy. Use social listening tools to monitor brand sentiment and address reputation-sensitive issues with strategic communication. Partner with the executive, creative, and marketing teams to ideate and execute content and events that drive engagement and sales. Generate and present in-depth reports on social and community performance to guide ongoing marketing strategies.
As the Social Media Manager at Melinda Maria Jewelry, I oversee the digital presence of our luxury fashion jewelry brand across multiple platforms, driving engagement, growth, and brand awareness. My role includes crafting and executing comprehensive social media strategies that align with our brand voice and mission. Key Responsibilities: Content Creation & Strategy: Develop and implement creative, high-impact content strategies for Instagram, Facebook, Pinterest, and YouTube that align with business goals. Campaign Management: Lead the creation and execution of organic and paid social media campaigns that drive traffic, engagement, and conversions. Social Listening & Reporting: Monitor brand sentiment, trends, and competitor activity to optimize social strategies, and provide monthly reporting on KPIs, engagement, and social growth. Collaborative Efforts: Work closely with marketing, creative, and customer experience teams to align content with larger business objectives and maintain consistency across all channels.
Content Strategy: I have developed and executed comprehensive content strategies, rooted in data analysis and audience segmentation, to create content that resonates with the target audience and aligns with the brand's objectives. Social Media Management: Proficient in managing various social media platforms, I have successfully overseen content creation, scheduling, community management, and performance analysis. Audience Engagement: My strategies go beyond superficial metrics; they focus on cultivating authentic relationships with followers, resulting in increased likes, shares, and comments. Visual Storytelling: With a focus on crafting visually compelling narratives, I've consistently created engaging visual content, including eye-catching images and videos, to convey the brand's messages effectively. Data-Driven Decisions: My ability to interpret social media analytics has enabled me to refine strategies, identify trends, and optimize campaigns for maximum impact. Collaborations and Influencer Marketing: I have initiated successful collaborations with micro-influencers, content creators, and partner brands, expanding Fancy Sprinkles' reach and credibility. Multifaceted Skill Set: My proficiency in graphic design, video editing, copywriting, and hashtag research enables me to provide a comprehensive approach to content creation and engagement strategies. Results-Oriented: My commitment to delivering measurable results is evident in the significant growth in followers, improved engagement rates, and increased website traffic, all while aligning with the brand's aesthetics and values. With a unique blend of creativity and analytical acumen, my approach isn't limited to managing social media; it's about crafting meaningful digital experiences that resonate with audiences and drive success for the brands I work with. I'm excited to explore new opportunities and contribute to your brand's digital journey.
As a Content Creator for Shay Jewelry, I've had the privilege of utilizing my creative and strategic skills to bring this exquisite brand's story to life. With a background spanning over four years in the jewelry and fashion industry, I've honed my expertise and contributed to Shay Jewelry's remarkable journey. Content Strategy: I've crafted and executed tailored content strategies that capture the essence of Shay Jewelry. My approach involves in-depth research, understanding the brand's values, and aligning content with its identity and audience. Visual Storytelling: My focus has always been on creating compelling visual narratives that convey the brand's unique personality. Through striking imagery, captivating videos, and emotionally resonant storytelling, I've effectively communicated Shay Jewelry's story. Photography and Videography: My proficiency in photography and videography has enabled me to capture the intricacies of Shay Jewelry's pieces, showcasing their artistry and beauty. From product shots to lifestyle imagery, I've consistently delivered content that captivates. Content Creation: I've designed and produced diverse content, from blog posts and social media visuals to promotional materials. Every piece of content reflects the brand's sophistication and elegance. Audience Engagement: Building meaningful connections with Shay Jewelry's audience is at the core of my work. I've employed engagement strategies that have resulted in increased likes, shares, and comments, fostering a loyal community of followers.
As the Social Media Manager for Ele Keats Jewelry, I've harnessed my skills over five years to not only drive engagement but also shape and strengthen the brand's digital identity. Through comprehensive strategies and an eye for aesthetic, I've contributed significantly to the brand's online presence. Social Media Strategy: I've developed and executed tailored social media strategies that align with Ele Keats Jewelry's brand identity. These strategies are rooted in data-driven decisions, ensuring that content resonates with the target audience and reflects the brand's values. Content Creation: My expertise in content creation encompasses graphic design, copywriting, and visual storytelling. I've consistently crafted content that not only showcases the beauty of the jewelry but also communicates the brand's story and ethos effectively. Audience Engagement: Building authentic connections with Ele Keats Jewelry's audience is at the forefront of my approach. By fostering meaningful engagements, I've seen a notable increase in likes, shares, and comments, enhancing brand loyalty. Website Design: I've actively contributed to Ele Keats Jewelry's digital presence by participating in website design. My insights and aesthetic sense have led to a user-friendly website that not only showcases the products but also offers an enjoyable shopping experience. Data-Driven Insights: My proficiency in analyzing social media data has enabled me to make informed decisions, refine strategies, and optimize posting schedules. This data-driven approach has played a significant role in our success. Brand Consistency: Ensuring brand consistency across all online platforms has been a focal point. The brand's identity, from visuals to messaging, is maintained consistently to create a unified online presence.