Singapore
Product Manager who comes with an add-on of 8 years of experience in Marketing and Business Development specialising in omnichannel retailing, digital enabler tools and logistics. Commonly described as creative, driven and a little quirky. You'll find me reading, picking up a new skill or exploring new places when I'm out of the office.
Experimental opportunity in fulfilling a childhood dream to teach and help others. Honed my skills in communication, adaptability and ability to engage. Specialised in both English and Mathematics.
Spearheaded and project managed Love, Bonito's first (award-winning) permanent offline flagship store at 313@Somerset
Developed various strategies and SOPs in different departments that helped improve customer experience and operational efficiency. Aided in the expansion of the brand’s footprint in Singapore, Malaysia and Indonesia with online and offline partners. Headed Malaysia’s marketing team in campaign and promotions development, creative production, PR, events and social media.
Responsible for a team that drives brand awareness and revenue for Love, Bonito through both offline and online marketing campaigns and events. Oversaw all marketing functions for Singapore and Malaysia, and managed a local marketing team in Indonesia. Grew social media platforms by over 450% over a period of 2.5 years.
Conceptualised and implemented campaigns to drive product sales. Took charge of production of marketing collaterals, EDMs, e-commerce shop, events planning, networking sessions, roadshows, trade shows, seminars, market research and more.