Brussels, Brussels Region, Belgium
E-Trade Management : - Followed-up on the activation plans (banners, launches, promotions, offers) for 4 e-retailers - Developed tailored e-trade plans for 4 e-retailers for 2022 and 2023 - Managed and allocated the trade budget for 4 clients - Maintained and improved the brands' visibility on 4 e-retailers (packshots, content, shop-in-shop, SEO) - Analysed competitor activities and defined appropriate approach E-Key Account Coordination : - Built up the commercial relationships with 4 clients with monthly follow-ups and yearly business reviews - Planned assortments, prices and conditions for each e-retailer - Identified new business opportunities by leveraging the full potential of our products & services - Followed-up the sell-in and sell-out data with a monthly presentation to the Executive Committee - Managed the orders and logistics for 4 clients
- Animated and supervised the implementation of the operational marketing plans validated between the TR subsidiaries (Asia-Pacific, EMEA, Americas) and the international marketing direction - Developed the travel exclusives sets (30% SO WW): offer definition, rentability study, packaging brief, artworks validation and drafting of the marketing book (offer and pricing strategy) - Suggested Travel Retail specific merchandising guidelines and drafted shop specific recommendations (for 45 shops) - Suggested trainings and animated the Beauty Advisors digital community - E-retail (28% SO WW): implemented animation plans for our 4 e-retailers (3 in Asia, 1 in Brazil), coordinated product launches and exclusive offers, provided competitive intelligence, optimized all 4 e-retailers, maximized the brand visibility, drafted and implemented a post-covid rebound plan for Asian e-retailers
- 1-month fixed-term contract following my internship - Mission to strengthen the team for the 2019 Christmas launch (30% of the SO): presented the campaign to the franchisees network, drafted guidelines and communication tools, recommended pricing and margin, developed ordering tools
- Disseminated the EMEA strategy to the franchisees network ensuring the transmission of their needs and constraints to the zone - Drafted communication and local marketing tools: campaign launches, internal newsletters - Developed and implemented animations on the franchisees network (60 shops in France): shop challenges, local marketing best pratices, sales - Analysed and drafted reportings of the network’s global results: by shop, by axis/range, by offers - Forecasted quantities for the next campaigns based on performance analysis
- Animated a franchisees network (2 brands: Starbucks & Pret A Manger, 24 point of sales in train stations and airports - Travel Retail): launched campaigns, created menus and special offers, developed in-store advertising - Recommended retail prices and product margins - Developed new point of sales marketing plans in partnership with the sales representatives and the architects - Drafted monthly reportings of the network’s global results by shop and by offers - Forecasted quantities for the next campaigns based on performance analysis