Charlotte Wilbers

Brand Manager Benelux Schwarzkopf Professional @Henkel

Jodoigne, Walloon Region, Belgium

About

First year master’s degree student always open to new opportunities and ways of expanding my knowledge & network. Contact via LinkedI.

Experience

  • Henkel (Full-time · 2 yrs 11 mos)
    • Brand Manager Benelux Consumer Brands Hair Professional
      Jun 2026 - Present · 1 mo

    • Customer Marketeer BeLux Consumer Brands Hair Professional
      Jul 2025 - May 2026 · 11 mos

      Brand Manager | Schwarzkopf Professional & STMNT Grooming Goods - Responsible for driving brand strategy and execution within the direct channel (hair salons) - Full budget ownership and P&L responsibility - Local implementation of global innovations - Development and execution of annual marketing plan - Creation of integrated brand campaigns - Organization of brand events to strengthen community and brand image - Team Leadership, coaching and development of interns

    • Junior Customer Marketeer BeLux Beauty Care Professional
      Aug 2023 - Jul 2025 · 2 yrs

      - (Co) Brand marketing responsible for the direct channel of Schwarzkopf Professional and STMNT Grooming Goods - Trade press responsible for Professional Hair brands - Coaching & development of an intern

  • Digital Marketing Intern at D'Ieteren
    Mar 2023 - Jun 2023 · 4 mos

    • Digital Project Management • Audits dealer websites • Analysis (competition & swot) and recommendations of current situation

  • Marketing Assistant at Europair Benelux
    Dec 2020 - Apr 2021 · 5 mos

    Student job as a Marketing Assistant twice a week.

  • Marketing Assistant at APB-Belgian Pharmaceutical Association-Association Pharmaceutique Belge-Algemene Farmaceutische Bond
    Sep 2016 - Sep 2016 · 1 mo

    Internship as a Marketing Assistant in the pharmaceutical sector.