London Area, United Kingdom
Brand and marketing specialist with experience in local market planning with implementation, as well as global creative brand development and strategy. I have a proven track record for creation and activation of successful campaigns, to grow sales and enhance brand presence. Aside from this I believe in honest partnerships internally and externally to enable amazing opportunities to flourish.
Manager of 3 direct reports Senior Graphics Designer, Trade Marketing Exec+ Social&Content Exec Establish the annual global marketing comms and campaigns plan Management of the Global Marketing Strategy and Brand objectives Create and maintain Brand Guidelines Manage and control the Central Marketing budget Management of the creation of all Central Marketing assets for direct markets for local execution (UK & Australia) and distributors (Asia & EMEA) designed internally and externally Day to day management of third party agencies and suppliers including creative projects, photography and video, from production to post photoshoots Lead Global Packaging design projects based on in-market research and good, better, best strat Communicate all brand footprint, design changes and amendments to markets Act as EMEA Marketing Manager, supporting the execute of distributor local marketing plans and the launch calendar Manage and execute Zoggs Germany, Austria and Denmark marketing support programmes Support and oversee all markets executions, providing guidance on local marketing planning Monitor the consistency of the brand across all markets, with market visits and regular communication Management of the Global Marketing Strategy
Responsible for assisting in the growth and development of the UK and IE Slendertone brand and products through traditional and online retail channels and marketing initiatives. Co-ordinating the inputs from the market and responsible for project brief definition and delivery, including management of country specific marketing budget. Responsible for the development and implementation of all marketing activity, Above The Line (ATL) communication, media buying and the Below The Line (BTL) Trade Marketing activities.
Working within the Specialist Brand Marketing Dept on various brand; Cuprinol – capture of ATL campaign TV shoot management and post production with McCann. Facebook plans and execution with Grayling. Packaging designs with DGI. Polycell – video content for online (including production of How To videos), management of online sponsorships campaigns (MSN) and NPD Stage Gate for sampling products and initatives. Special Brand team – internal / sales comms updates, merchanding and retailer presentations/ proposals
- Responsible for the development of strategic European audience brand plans within global mission context. - Managing and evolving the Remington brand for Europe markets & supporting trade marketing. - Key contributor to the global rebrand of Remington products, defining a new strategic positioning to deliver clear differentiation in an homogenised marketplace, aiming to build a stronger emotional relationship with the target consumer to fuel brand switch. - Developing centralised marketing assets per campaign to brand with creative input and copywriting, to meet with European timing in both traditional and new media spaces: ATL (TV and print), trade sales aids, POS, films (in-store, in-packs DVDs, online and mood), promotional materials, online activity (micro-sites, virals, ads) and PR. - Agency Management; including pitch process of appointed a new global through the line agency managing an international pitch with key stakeholders worldwide. - Input into development of a global website to create a brand destination, maximising impressions and time spent online; managing European requirements, content and CMS maintain the relationship with Remington customers, offering exclusive content and previews. - EU Social Media planning and releasing bespoke fashion and beauty led content designed to seed and sustain the conversation on a peer to peer level. - Co-management of EU brand and haircare budget.
As Matrix role 2005-2006 Additionally recruited & supervised Marketing Assistant. Ownership of writing the entry that won prestigious AV award two years running.