Waterloo, Ontario, Canada
A strategic and results-driven communications specialist with extensive international experience spanning higher education, technology and finance. Adept at crafting narratives that elevate business reputations, inspire donor engagement and drive strategic partnerships. Skilled in distilling complex ideas into compelling content across digital and traditional platforms, with a proven ability to foster collaboration, lead teams and deliver high-quality results under pressure. Excels at using storytelling to communicate meaningful impact and support organisational goals.
Lead strategic storytelling initiatives to build the Faculty of Engineering’s reputation for research excellence and promote philanthropic engagement. Develop specialized content that supports fundraising efforts, fosters alumni and donor engagement and encourages industry partnership.
Responsible for planning, developing and publishing strategic content for primary audiences across multiple channels to support the Faculty of Engineering's Advancement team in their efforts to inspire a greater culture of philanthropy and build Waterloo Engineering's reputation for research excellence.
Moved to Canada and continued working for South African clients while job-hunting.
Wrote good, relevant and interesting content to help companies in the B2B tech sector say the right stuff to the right people at the right time. I also edited a business book.
Wrote, scripted, researched, edited and proofread byliners, media releases, blog posts, eBooks, web copy, video scripts and social posts for the firms B2B fintech and education clients in the UK and South Africa.
Taught English to adults while helping my brother (who was at the time living in Mexico) recover from serious surgery.