Charli Rogers

Chief Customer Officer | Scaling Global SaaS Through Retention, Expansion & Customer-Led Strategy

United Kingdom

About

I am a commercially-minded Chief Customer Officer with a track record of leading customer organisations across startup, scale-up, and public technology companies. My experience spans the full SaaS growth journey, from building customer operations that scale to transforming global teams to deliver sustainable improvements in Net ARR Retention, expansion, and customer lifetime value. In recent years, my focus has included guiding enterprise customers through the adoption of AI and automation to drive efficiency, insight, and revenue growth. At Botify, I lead global customer functions supporting the world’s largest brands as they embrace AI-powered search and digital optimisation, translating complex technology into measurable business outcomes. I build high-performing, customer-centric organisations where collaboration, accountability, and commercial acumen coexist. I believe success in technology businesses comes not from the platform alone, but from the synergy between empowered employees, engaged customers, and data-driven innovation. I have extensive experience leading cross-functional transformation, aligning Product, Sales, Services, and Operations around a single mission: customer success that drives long-term, profitable growth. My leadership style is curious, transparent, and results-driven, grounded in the metrics that matter most: retention, Net ARR Retention, expansion, and value creation. Above all, I believe ambitious businesses can be both performance-led and deeply human. I aim to create organisations where people are energised by purpose, motivated by results, and united in helping customers succeed.

Experience

  • Member, AI & Digital Customer Journeys Advisory Board at TSIA
    Jan 2026 - Present · 7 mos

  • Chief Customer Officer at Botify
    Apr 2024 - Present · 2 yrs 4 mos

  • Yext (5 yrs 7 mos)
    • Senior Vice President, International Client Solutions & Strategy
      Jul 2021 - Nov 2023 · 2 yrs 5 mos

      President's Club FY22 & FY23

    • Vice President, International Client Services
      May 2018 - Jul 2021 · 3 yrs 3 mos

  • VP, Customer Delight at Sprinklr
    May 2017 - May 2018 · 1 yr 1 mo

    I was brought into Sprinklr to instrument optimal growth and development of the EMEA Customer Success and Professional Services teams. I also led the global Ads Success and Ads Managed Services teams, and drove the implementation of a scalable and customer-centric coverage model for Sprinklr’s advertising customer base. Retention and growth of the existing customer base improved significantly during my tenure, largely due to improved cross-functional collaboration and the roll-out and adoption of enhanced operational processes to track business performance.

  • Adobe (5 yrs 2 mos)
    • Director, Customer Success (EMEA)
      Oct 2015 - Apr 2017 · 1 yr 7 mos

      Running an EMEA group of 150 people, across Customer Success Management, Specialist Account Managers, and Deliverability functions. All teams focused on driving customer success and ROI for Adobe's enterprise SaaS customers of Marketing, Creative and Document Clouds.

    • Sr. Manager, Customer Success (Northern Europe & Mid-Market, EMEA)
      Aug 2014 - Oct 2015 · 1 yr 3 mos

      Leading the Marketing Cloud Customer Success Managers team for Northern Europe, plus the Adobe Media Optimizer/Audience Manager and Adobe Social specialist account management teams. https://www.adobe.com/uk/solutions/digital-marketing.html

    • Senior Manager, Client Services (Northern Europe) - Adobe Media Optimizer
      Mar 2012 - Aug 2014 · 2 yrs 6 mos

      Led a team of 35 performance marketing specialists in the execution of programmes across paid search, social and performance display channels. Working in close partnership with the UK's most sophisticated advertisers in order to help them shape and realise their digital advertising strategy. My group was responsible for the delivery of services to all clients and agency partners managed out of Adobe's London office. Territories covered include UK, Nordics, Russia and the Middle East. Our market-leading Adobe Media Optimiser Client Services team manages Adobe Audience Manager engagements and large-scale performance marketing campaigns fulfilled via our pioneering algorithmic bidding technology, Adobe AdLens (formerly known as Efficient Frontier).