United Kingdom
Marketing, communications, private client and education specialist, with global expertise in luxury consumer brands. Proven track record of defining proactive measures to implement strategic marketing initiatives. Specialties: - Brand education - Private client relationship management - Public speaking - Media relations - Luxury brand experiences - Brand development - Voice over narrator
- Responsible for facilitating the potential import and distribution of The Macphunn single malt Scotch whisky in the USA - Drove trade education as the brand representative
Market research firm specialising in the luxury duty free marketplace. Clients included: Diageo, Moët Hennessy, Pernod Ricard, Bacardi, Rémy Cointreau, William Grant & Sons, Edrington, Brown Forman, Beam Global, Lindt & Sprungli, Godiva, Nestle, Estée Lauder, Chanel and Philip Morris. - Managed client accounts and made regular presentations to provide brand intelligence, consumer insight awareness and sales opportunities - Presented briefings to the regional directors of Sales, Marketing and Finance - Devised growth strategies based on local economic conditions - Negotiated client contract renewal and up sell - Sought ad hoc business by promoting the benefits of tailor-made research and led teams to carry out such projects - Recruited and trained new executives and managed their budgets and travel
- Supervised on-site brand research in airports and visited government offices to identify travel trends - Conducted online training sessions for clients - Developed policies that streamlined company finances and time efficiency
- Carried out brand audits and consumer research in airports - Compiled and analysed statistical data for Paxsmart website - Researched and wrote material for Managing Director guest speaker presentations at various global travel retail trade shows
Gloucestershire, England Duty free office of Storck, a German confectionery company (brands included Werther’s Original, Merci, Tofiffee and Bendicks of Mayfair). - Managed 15 international accounts (including DFA, DFS, Aldeasa, Dufry, World Duty Free and Nuance) - Negotiated pricing and promotional strategy, analysed sales and supervised purchase orders - Coordinated PoS projects, designed marketing briefs and developed new travel retail exclusive packaging - Organised company participation in the TFWA Duty Free show in Cannes
Rio de Janeiro, Brazil - Client interaction, from proposal to contract stage, and auditing of accounts - Developed OCAM’s English website and organised OCAM’s AGM