London, England, United Kingdom
I'm an experienced business and brand engagement leader with significant experience in marketing agency and digital roles in the UK and around the world. Most recently I've been working within virtual and hybrid events to develop lead generation marketing plans for Services and SaaS. This work has been about developing strategies to join social content, creation and deployment, customer journey, influencer marketing, UX, and the development of brands within content platforms. Working closely with Corporate Advisors, and Investment Management, I've spent time developing relationships and pitches for PE/VC fundraising, and investment rounds. The bulk of my career has been as Managing Partner with AMV and BBDO, leading teams developing brand communications strategies and campaigns for the biggest of global advertisers, and building the C-suite relationships that allow big ideas and partnerships to grow. I'm a big advocate of building strong relationships and creating inclusive culture.. I've lived and worked in London, New York and Dubai.
In my new consultancy role at Unipro, a digital transformation agency specialising in bespoke software, I'm focused on crafting a unique brand positioning that conveys the benefits of working to deliver tailored software solutions and eliminate the waste often associated with off-the-shelf or fragmented tech stacks.
Autumn Innovation, an early stage University of Exeter spin-out, has created a unique and powerful model of AI, designed for the B2B market and Creative Industries. We are currently commercialising the model and raising funds to undertake the next stage of development.
The Rippleffect Group helps deliver transformative change through data, digital, and technology. Our expert knowledge uncovers unique opportunities, generating practical actions that produce meaningful results that drive growth for business. Rippleffect is formed of three companies specialising in Digital Transformation, Data and Digital Marketing with offices in UK, USA and Germany
Developed and implemented a comprehensive marketing and communications strategy to generate over £20 million in ticket revenue for the world's largest inspiration and innovation festival. Successfully built and managed a high-performing marketing team. Created a robust ticketing revenue model across 12 ticket types. Defined the festival's brand positioning. Executed comprehensive marketing campaigns across multiple channels.
Spearheaded marketing and strategy for a rapidly growing B2B/SAAS events business, positioning the company for sale or IPO. Developed and executed a data-driven marketing plan to drive lead generation and enhance brand reputation. Re-booted wtv.’s Brand Identity and collateral. Established a data-centric culture.