Bristol, England, United Kingdom
Worked in a transdisciplinary marketing team through the University in collaboration with Sky, through the D&AD awards, to create a marketing plan for the potential 2030 launch of new innovative product 'Sky Lens', integrating advanced market analysis, PESTLE frameworks, customer segmentation, and innovative branding strategies to drive adoption and brand growth
Collaborated with three other students to prepare a financial report for the source of Future PLC’s finances, calculating the organisations weighted average cost of capital and identifying ways it could be reduced, thus critiquing the overall capital structure of the company using various methods of evidence based financial analysis to support greater cost efficiency.
Worked as part of a consulting team with the University of Bristol to help launch a 'Shadow Board' scheme at Hydrock, improving the relationship between junior employees and senior staff resulting in a more effective interior staff progression ladder.