Sutton, England, United Kingdom
Digital, social and experiential event Lead with over 8-years' experience in both agency and client environments. An extensive back catalogue of Xbox MarComs product launches under my belt that ranges skills in social growth, community engagement/management, PR and influencer relationships and building spaces (both physical and digital) to foster ambassadors and advocates. Skills in localising Global social and broadcast moments into culturally relevant UK content across all social platforms including TikTok, Twitch, Instagram, Discord and more. Deeply analytical and strategically led mindset. Strong project management and organisation skills, with a drive to spotlight Social Impact in all lines of business when it comes to B2C consumer marketing.
• 4-years' experience leading 13 SoMe accounts with 3.2m+ followers, across 4 agency teams to define the voice and community of Xbox UK, Xbox Game Pass UK & Xbox On • Reactive “Always On” social with strong paid media strategy to target growth and retention across range of audience and content types (NTX, Gen Z, Female, PC, etc) • Collaborate with product managers, SLT and regional/Global MarComs Leads to execute local social, marketing and event strategies for tentpole Xbox product launches • Holistic GTM storytelling from launch to sustain momentum, inclusive of PR, Comms, content creators and partnerships – and how they manifest on consumer timelines • On-camera spokesperson with experience hosting Global Xbox broadcasts, interviews with game industry leaders, Xbox programming and title launches/updates across my 5-year Xbox On role with weekly engagements on YouTube, TikTok and Twitch
Over the last 6 years, I've had the opportunity to host and work with a variety of teams on livestreamed and VOD content. This includes: • Xbox UK spokesperson with experience hosting Global broadcasts (Xbox Showcase, Xbox @ Gamescom, Xbox Series X Launch, X019 Broadcast, ABK Acquisition) • Interviewed games industry leaders and celebrity talent (Satya Nadella, Phil Spencer, Sarah Bond, Aaron Greenberg, Rod Fergusson, Sam Lake, John Boyega) • Hosted Xbox programming initiatives + panels (Xbox On, Women of Xbox UK Podcast, Forza Horizon Let’s Go, Age of Empires Reveal, ABK Women’s History Month) • Featured in games industry content (WOXUK Community Day, Women In Game Awards 2020, GinxTV Series, Battersea + SU2C Charity Streams, Golden Joystick Awards, Malta Fortnite Royale) • Spokesperson interviews in a variety of media (Sky Sports, Charlotte Tilbury, SpecialEffect. Victoria Derbyshire, Future Games Summit, Gayming Magazine)
• Day-to-day running of the Xbox UK, Xbox Ireland and Xbox Game Pass UK social channels via community management, creative campaign planning and a social strategy that goes far beyond Reddit memes. • Live-streaming on their Facebook and working closely with Xbox On to ensure that their YouTube content integrates with the Xbox UK social tone of voice. • Extending social moments of Gamescom and E3 to help escalate Xbox UK to one of the most engaged and respected gaming brands on social media, with a community of players eager to hear more about upcoming titles and products.
• Editorial coverage of internet subculture, celebrities and gaming news for "PopBuzz" and other sites • Working on briefs to secure brands and advertising for larger Global brand such as Radio X, Capital, Heart, etc that had a gaming focus