United Kingdom
Experienced executive with a demonstrably successful history of business development and transformation within predominantly, but not limited to, the media industry, across publishing and events. Skilled in creative, sales, marketing collateral and copy writing, with most recent role including that of founder and editor of JEPmedia's ecoJersey. Skilled in design and branding, also business strategy, sales & marketing strategy, project management, marketing communications and change management. Owner of 20th century design and art business which operates through curated and catalogued exhibitions.
Owner at TROY third sector strategic and creative consultancy
TROY presents 20th century design and graphic art and contemporary art and craft via carefully researched and catalogued exhibitions ("A Collector's Home 2" scheduled for June 2021) which engage through presenting works which are scarce, rare and often unique within an artistic, cultural and socio-economic context, drawing on 30 years of collecting and dealing experience following a grounding at The Courtauld Institute of Art.
A hugely exciting and challenging senior role, both commercial and editorial, with a broad remit including: playing a key role in the transformation of the business from a daily newspaper and website with related social media platforms to a media business, JEPmedia, supporting clients with strategic and integrated multi-channel marketing solutions; developing new brands; creating, editing and commercialising an environmental publication, ecoJersey, which won the prestigious Society of Editors' 2020 Regional Press Magazine of the Year Award; leading revenue generation across the finance and professional services sector.
Director at Contracts Advance for 7House, working alongside MD in taking the business from a good idea to profitable business and market leader. Led origination and execution across: strategic re-positioning of business, taking it from one to eight USPs and a projected 1,700% increase in revenue in three years; directly generating 70% of new clients and revenue; taking website through three re-designs working with external agency; recruiting and training sales staff and subsequent pitch creation; ; creation and execution of strategic annual marketing plan; devising format, agenda and timetable for best in class 20 client bi-annual Forum; creation of video testimonials through interview (see below); forging relationships with external potential strategic partners and key industry bodies (eg APMP); copywriting all sales and marketing verbal and written communications and exhibition materials; managing office during frequent absences of 7House MD; responsibility for two year P+L and cashflow forecasting. Contracts Advance is the next generation tender tracker service designed to support private sector organisations bidding into the public sector to increase their win rate through timely and concise notification of current contracts and frameworks and advance notification of opportunities within their business space, enabling a more strategic and proactive approach via increased rigour and pre-bid stakeholder engagement.
Re-launched dormant magazine title, generating revenue and contributing, co-ordinating and commissioning copy, subsequently launched new 100 page magazine, acting as launch editor and commercial director and managing four writers and two designers to publication.