Bury St Edmunds, England, United Kingdom
I am a senior Commercial Analytics and Performance leader specialising in turning complex data into strategic advantage, enabling organisations to make faster, better decisions that drive measurable growth, profitability and operational performance. My career sits at the intersection of finance, analytics and strategy, where I partner with executive and board-level stakeholders to translate commercial, operational and financial data into clear strategic direction. I have built and led enterprise-scale Business Intelligence, analytics and FP&A capabilities, transforming fragmented reporting environments into integrated performance platforms that support decision-making across multiple business units and senior leadership forums. I focus on designing data-driven operating models that move organisations beyond retrospective reporting towards forward-looking performance management. This includes building executive insight platforms, implementing structured performance frameworks, and aligning commercial strategy with operational delivery. Through these initiatives I have improved forecasting accuracy by over 30%, strengthened revenue visibility and delivered significant improvements in margin performance and operational efficiency. A core part of my leadership approach is building high-performing, commercially focused analytics teams. I have recruited, mentored and developed cross-functional teams that combine technical capability with strong commercial acumen, embedding a culture where insight directly informs action and decision-making. I am recognised for operating as a trusted strategic partner to senior leadership, translating complex data and market dynamics into clear, actionable narratives that inform investment decisions, transformation priorities and long-term growth strategies. Commercially driven and board-ready, I am passionate about using analytics, finance and strategic insight to unlock performance, drive transformation and help organisations scale with confidence in increasingly complex environments.