Charles Kelley

Social Media Content Creator & Digital Storyteller

West Palm Beach, Florida, United States

About

I recently was a weekend morning anchor/producer and morning multimedia journalist at KTTC & Fox 47 News in Rochester, Minnesota. In my role, I had the opportunity to fill in for various positions, including weekday morning and evening anchors, weekend evening anchor/producer, lifestyle host and morning show line producer. A key highlight of my career at KTTC was my investigative work, which led to my feature on Crime Stories with Nancy Grace podcast for the episode "Poison Specialist’s Wife Sudden Death." In addition to my on-air role, I’m passionate about content creation and sharing the behind-the-scenes life of a TV journalist. My TikTok following has grown to 37K+ followers, and several of my videos showcasing the morning team have reached more than 1 million views. I graduated from the University of Wisconsin-Milwaukee in May 2023, where I earned a degree in Broadcast Journalism with a certificate in Digital Arts & Culture. While at UWM, I was selected as one of six brand ambassadors and content creators for the university’s social media platforms. I also interned with The Morning Blend on TMJ4 News in Milwaukee, where I had the opportunity to fill-in as a host for the live daily talk show. A standout experience during my time at UWM was our immersive journalism class trip to Puerto Rico in April 2022, where we covered stories ranging from statehood to power outages. Our coverage won Gold for Best Use of Multimedia from the Milwaukee Press Club.

Experience

  • Social Media & PR Manager at Ideal Nutrition LLC
    Sep 2025 - Jun 2026 · 10 mos

    Develop and execute social media strategy across Instagram (50K+ followers), TikTok, Facebook, YouTube, and LinkedIn for a 12-location franchise brand, driving audience growth and engagement. Create high-quality photography, video, and aerial drone content (DJI) for marketing campaigns, store launches, and promotional shoots. Manage content calendars and scheduling via Sprout Social while maintaining consistent brand voice. Manage Meta (Facebook & Instagram) ad campaigns to support promotions, product launches and new store openings Plan and support in-store events, grand openings and brand activations, including on-site content creation and promotion. Lead influencer marketing program and handle PR efforts, including press releases and serving as brand spokesperson.

  • Weekend Anchor/Producer/MMJ at KTTC NBC 10
    Sep 2023 - May 2025 · 1 yr 9 mos

    Anchor & produce 1.5 hours of news on Saturday & Sunday mornings. Launched Fox 47 news at 9 a.m. on Sundays. Fill-in anchor for weekday morning news from 4:30 a.m. to 7 a.m. and news at noon. Set up interviews and live shots. Shoot video, edit and write story scripts for morning news, noon news and digital platforms. Write AP style articles for the website and create posts for social media platforms.

  • Photographer at Charles Kelley Photography
    Jun 2018 - Aug 2023 · 5 yrs 3 mos

    Photography business capturing portraits for seniors, families, engagements, events, weddings, headshots, new-borns and album covers. Canon EOS Rebel T6i. Edit with Adobe Photoshop and Adobe Lightroom.

  • Social Media Content Creator at University of Wisconsin-Milwaukee
    Aug 2022 - May 2023 · 10 mos

    Created content for UWM's Instagram (36.6K followers), Facebook, Snapchat, Twitter, and TikTok, highlighted student life, events and local Milwaukee businesses/locations. Selected as one of six influencers to represent UWM, produced on-camera videos, attended photo/video shoots and participated in a radio interview with WUWM 89.7 FM and the Chancellor. Represented UWM in advertisements and marketing material. Attended photo and video shoots.

  • Mulitmedia Journalist at Media Milwaukee
    Sep 2021 - May 2023 · 1 yr 9 mos

    Reported on investigative and breaking news, specializing in court coverage, spot news and feature writing. Created multimedia stories (video, print, online, and photojournalism) for a national award-winning student news site. Covered Puerto Rico’s statehood and power outages as part of a journalism immersion experience; wrote SEO-optimized content and used WordPress; coverage won Gold from the Milwaukee Press Club.