Montreal, Quebec, Canada
Marketer with 18+ years of multinational experience in beauty care, confectionery, health-care, bio-tech and produce in the Middle East, UK, and Canada. Proven track record including the turnaround of 2 brands through defining a winning strategy centred on building equity, launching relevant innovation and being brilliant at the basics. Passionate about healthy aging, nutrition and longevity, in addition to people development and coaching. Established my own coaching company " Co-spark coaching" and become a Certified Professional Co-Active Coach (CPCC) through CTI, as well as an Associate Certified Coach (ACC) with ICF in 2016.
Working with Fruitist corporate marketing team to assist them in building a brand through establishing a marketing foundation with frameworks and processes in parallel to developing a strategy and executing it with excellence.
Co-Spark coaching is a company centred around working with clients who are predominantly in the corporate and entrepreneurial world leading highly stressful lives lacking balance and in many cases fulfilment. My role is to actively listen to their untold dreams in life and to help them connect with their inner intuition and stretch outside their comfort zone to live more fulfilled lives. They will also need to be present to their emotions around certain topics to build resilience and provide strength and learning for the future. In brief, I help clients become a better version of themselves through leveraging powerful skills and providing space for growth.
Leading marketing efforts with occasional business trips to US to meet with Camco executive team, customers and attend trade shows
Led marketing efforts with occasional business travel to US to meet with Chromadex executive team, extended commercial team, agency partners and attend PR events mainly in Los Angeles.
As a Senior Brand Manager I am responsible for most of the marketing activities for my brand, including development, management, and execution of strategies and tactical programs to achieve business plan objectives, goals, and P&L commitments, as well as on-going business management including analysis, forecasting, and budget management. KEY RESPONSIBILITIES: - Lead all marketing activity associated with one or more product line(s) or business(es) Lead long (2-3yr) and short (annual) term strategic planning for the assigned product or product line, including analysis, recommendation, and presentation of proposed strategies to senior leadership - Develop and execute national marketing campaigns across innovation and base business, including traditional and digital media planning, consumer and healthcare professional advertising materials - Partner with retail sales team to develop distribution, shelving, and promotion strategies - Partner with healthcare professional sales force to develop marketing strategies and tactics Collaborate with internal and external stakeholders to achieve objectives, including but not limited to field sales force, legal, regulatory, medical affairs, manufacturing, logistics, public affairs, executive management, creative and media agencies, vendors, retail buyers, and health care professionals.