Singapore, Singapore
I specialise in live storytelling, turning real moments into meaningful narratives. Whether it’s the quiet strength of an athlete or the pull of art, I’m drawn to powerful human stories. My approach is clear and disciplined. From the first idea to the final delivery, I work with care, structure, and a strong eye for detail. I believe in clean, efficient workflows that keep every project moving smoothly. To me, storytelling is about creating memories that last. Even brief moments can leave a deep impression. They linger. They challenge. They make us feel and think deeply.
In my role as a PMC at IMG, I navigate the complexities of live broadcast operations. From budget oversight to crew coordination and ensuring compliance with safety standards. Each day brings new challenges and opportunities, driving me to innovate and excel in a dynamic, fast-paced environment.
Spearhead the setup of Lefunkypeople. My entrepreneurship journey started with providing graphic design services, to negotiating agent deals for procurement. A year into the business LFP have developed and maintained relationships with clientele by building reputation of integrity, knowledge and accountability. Lefunkypeople is the largest online, one-stop apparel printing service provider in Singapore with more than 24,000 followers on Facebook, 2012-2017 ( www.facebook.com/LeFunkyPeople ) This experience refine my communication skills, and allowed valuable hands-on events and business experience in retail industry.
Accountable for overseeing the complete broadcast operations for ACL Group I, including scheduling, production, broadcast operations and rights delivery. Collaborated closely with key stakeholders such as the Host Broadcaster, AFC, LOC, Media, Rights Holder, Commercial Manager, and FMA HQ to ensure flawless execution and smooth operation of the AFC Champions League 2022 broadcast