Hong Kong, Hong Kong SAR
About EternityX Marketing Technology: At EternityX, we equip brands and businesses to master the realm of Chinese audiences through the Power of Three—PilotX, NaviX, and MediaX. These cutting-edge, AI-powered solutions enable precision targeting, providing data-driven insights that allow companies to connect with profitable audiences in key markets and beyond. With over 6,000 successful cross-border campaigns for more than 500 brands, EternityX helps brands unlock growth, deepen audience connections, and drive long-term success. Our expertise bridges the gap between East and West, ensuring that brands can thrive in a rapidly evolving digital landscape. Learn more about us: https://www.eternityx.com
EternityX is the leading marketing technology with performance-driven AI algorithms to empower global marketers to effectively connect with Chinese consumers with sustainable marketing strategies to drive long-term success in China. EternityX’s open-to-connect platform enables advertisers and their agencies to make more efficient, effective marketing decisions and to build meaningful connections with consumers, leading to a more valuable experience that ultimately results in better business results.
Httpool Asia, part of Httpool Group, was established 2009 in Hong Kong and is one of the fastest growing cross channel solution providers that offer innovative and scalable digital media solutions to drive optimal campaign goal with maximum efficiency.
- Set up and deploy client accounts by analyzing marketplace for clients, managing their expectation and providing training for platform usage - Educate clients with go to market strategy and best practices of using RM exchange to achieve advertisers/publishers’ objectives
- Guided and drove media strategies for multiple accounts and help to set overall objectives - Maintained knowledge of emerging technology and new media trends and present the latest information and applicable media solutions to clients - Built and maintained relationships with media publishers and partner agencies - Presented case studies and best practices in company-wide weekly interactive training session - Managed, trained and helped to evaluate team members
Clients: American Express, Ameriprise, AT&T, and Pfizer-Spiriva - Involved in all aspects of clients’ advertising campaigns (research, plan, negotiate, buy, track, optimize and conduct post campaign analysis) - Collected and translated internet and new media emerging trends to the vice presidents for further business development