Singapore
Hello, I am Charlene! Currently, I am a penultimate Business student majoring in Marketing & Communications at Singapore Management University. I enjoy creating content and coming up with creative campaigns that can bring organisations closer to their consumers. With my passion for storytelling and my eye for creativity, I am able to transform any story into a compelling one! Whether through playful collaterals, video production or photography, I am dedicated to making a positive impact through every project I undertake. Looking forward to connecting with you!
- Oversee planning & execution of the Club’s branding & marketing strategies - Design & development of the Club’s merchandise, increased sales by more than 50% - Maintain and uphold professional image of the Club’s digital platforms
- Brainstorm & Execution of animal welfare campaigns to maximise outreach - Designed collaterals and digital media for SMU PAW Animal Day, in collaboration with SMU Open House - Produced & published content for SMU PAW’s websites and all social media platforms
- Managed daily customer inquiries and communications, ensuring prompt and effective resolution to enhance customer satisfaction. - Spearheaded initiatives to improve customer service efficiency by developing and deploying automated chatbot solutions, reducing response time and increasing support capacity. - Took ownership of collections efforts for late payments, engaging directly with customers to negotiate payment solutions and successfully recover outstanding balances. - Independently organized, and executed company welfare and team bonding events, fostering a positive work culture and strengthening cross-team collaboration.