Portland, Oregon, United States
Experienced Strategist, and Creative Program and Events Producer with strong history of successful program growth in all customer facing spaces both in Field and Corporate events. Prior to moving to the brand side of our business, I started out on the agency side. As a Strategic Account and Program Executive, I identified prospective clients and worked with their Marketing teams and my internal agency team to develop and execute strategy and programs and successfully drove new customer acquisition and increased sales pipeline with a deep understanding of how to drive traffic and product demand through Events, Tradeshows, Meetings, Global Activations, Permanent installations like Executive Briefing Centers, and creative experiential engagement. As an agency Founder, I had developed award winning experiential spaces and was awarded the Event Marketers award for Best hand held Technology and Best Modular Exhibit at an information technology conference and expo. I have been in roles on both sides of experiential marketing. As a Strategic Sales Executive, I managed up to $12 million in annual revenue. In my role as a Sr Field Marketing Manager for a leading database company, I developed and executed over 20 events and meetings annually for the Commercial, Federal, and the Developers Relations teams. As a Director of Events for top experiential marketing agencies, I developed process and produced multi million dollars events for technology companies which included Cisco, VMware, SAP, Google, and ZScaler.
*Manage and Grow Axiom Client Relationships *Lead teams in the development and fabrication of custom elements for permanent installations, events, and tradeshows *Support clients in meeting marketing goals for all client facing opportunities
• Identified prospective clients and developed sales strategy to achieve goals • Crafted and delivered presentations to existing and prospective clients • Secured production and service contracts, ensuring proper invoicing procedures • Updated all reports weekly in HubSpot and SalesTracker
• Led event planning and execution for Americas Field Marketing and Regional program at Aerospike, collaborating with cross-functional teams to drive engagement and foster relationships. • Successfully managed all event details to increase booked meetings and generate leads by over 40%. • Ensured seamless coordination with Head of Sales, Public Sector, and Developer Relations teams to achieve event success.
• Managed global events and activations for Aerospike, Inc., ensuring seamless execution and impactful experiences. • Collaborated with cross-functional teams to plan and execute successful CKO/SKO events, fostering team unity and excitement. • Implemented innovative marketing strategies to drive engagement and brand awareness at events, contributing to company growth.
• Led the Events team in executing virtual and in-person events, collaborating with Pinnacle Creative for theme development and video production. • Developed initial event strategies and provided onsite support for seamless execution. • Managed all event contractors including AV and Lighting, F&B, Onsite Buildout, Hotel and Travel Developed and maintain all event schedules and playbooks Managed all event budgets
Worked with multiple Marketing teams to develop and execute customer facing events