Singapore, Singapore
Digital marketer experienced in social media marketing, content strategy, and KOL engagement, with a passion for creating social content and campaigns that drive engagement and brand growth.
Brands: Leather Atrium, Interwell, K-Fresh Zone, Evolve Vinyl Flooring, Canon Printing Asia, WearPeachi, James Cook University Singapore, ShoSha Sizzlers & Grill, Four Seasons Catering - Served a wide range of clients across F&B, home interior, and tech sectors to develop tailored content and social media strategies to suit their brand identity and audience segments. - Planned and executed content calendars, aligning with client's business goals and maintaining consistent brand messaging across platforms. - Managed project timelines end-to-end, collaborating with internal teams to ensure timely execution of deliverables. - Analysed client's social content performance on a monthly basis and provided recommendations to optimise future content. - Executed daily community management for clients by answering enquiries and maintaining an active brand presence. - Supported new business pitches by conducting competitor research and proposing strategic content pillars to build pitch decks. - Supported TikTok livestream management by coordinating stream logistics and moderating real-time comments, ensuring smooth execution and audience engagement. Ad Hoc KOL Campaigns: Prudential, Canon Printing Asia (Singapore & SEA Region) - Managed KOL outreach and liaised with creators for social content and ad-hoc campaigns, coordinating content requirements and timelines. - Managed ad-hoc KOL campaigns end-to-end from coordination to execution and post-campaign follow-ups.
Brands: Samsung SG, Seagate APJ, Dolby SEA, NCS, Nutella - Served as the point of contact for clients, maintaining day-to-day communication. - Managed project timelines, ensuring deliverables were completed on schedule - Monitored audience insights and social media trends to generate social listening reports and provide strategic content recommendations. - Planned and managed content calendar across multiple platforms, including Facebook, Instagram, TikTok, LinkedIn, Twitter, and YouTube. - Executed daily community engagement and social moderations, aligning with brand voice.
Brands: Health Promotion Board (HPB) - Executed daily community engagement and social moderations, aligning with brand voice.
- Crafted feature articles under SUSS Service Learning to showcase the community engagement contributions of SUSS students to amplify their impactful work. - Created engaging social media content with compelling visuals and captions to draw awareness to our featured articles. - Designed posters highlighting a decade of SUSS student community engagement for the Service Learning 10th Anniversary and served as an exhibition guide, presenting the displays to attendees.
Brands: Samsung SG, NCS, Kinder - Managed daily social moderations on official social media pages. - Coordinated and facilitated the prize-giving process for various social media giveaways. - Crafted compelling social media captions and comments for daily reposting of Instagram stories and engaging with post comments. - Generated social listening reports for clients to review their social media performance and monitor online conversations. - Provided recommendations on how clients can leverage on current trends and happenings in their community.
- Crafted feature articles under the Office of Service Learning (OSL) to showcase the community engagement contributions of SUSS students to amplify their impactful work. - Created engaging social media content with compelling visuals and captions to draw awareness to our featured articles. - Supported the preparation and execution of the Community Partner Appreciation 2023 by designing name placecards, direction signs etc. - Conceptualised and executed lead-up publicity plans for the SUSS Spirit Award 2024 featuring the compelling stories of seven awardees to raise awareness for the upcoming nominations.