Charlene Chua

7 years experience in market analysis for FMCG industry

Metro Manila, National Capital Region, Philippines

About

Experience

  • Manager - Client Service at The Nielsen Company (Phils) Inc
    Sep 2011 - Nov 2012 · 1 yr 3 mos

    • Prepare materials and present retail audit results to clients, from brand/ marketing and research, as well as top management, with the goal of helping clients grow their business and improve their performance through the following:  analyzing the current situation  identifying problems and pointing out opportunities  giving actionable solutions and recommendations • Handled both food and non-food categories, spanning both multinational and local FMCG companies • Leads a team that builds healthy client relationships by ensuring accurate and timely delivery of client’s requirements • Mentors junior associates and helps identify and develop talents for career advancement • Collaborates with other departments to come up with better insights by incorporating various Nielsen services into client presentations • Provides on-site servicing to clients on a regular basis to strengthen knowledge of client’s business and provide immediate help to key contacts with their analysis requirements • Member of select retail client service council that meets quarterly to discuss ways to improve the business, processes and employee satisfaction

  • Senior Executive - Client Service at The Nielsen Company (Phils) Inc.
    Jun 2010 - Sep 2011 · 1 yr 4 mos

    • Nielsen Simply Excellent Service Award, 2010 • Independently working on analysis and day to day servicing • Increased exposure to other services offered by Nielsen • Partners with junior associate to guide them with day to day tasks

  • Market Analyst at Emerson Electric (Asia), Ltd.
    Mar 2009 - Jun 2010 · 1 yr 4 mos

    • Analyze market conditions, external environment and competitor’s data, to aid brand/marketing/sales teams evaluate performance and formulate action plans to increase business • Prepare reports and analyze internal data to identify opportunities and weaknesses • Keep abreast of latest industry trends and inform internal partners of any updates/developments to tap and explore emerging markets

  • Executive - Total Client Solution at The Nielsen Company (Phils) Inc.
    Jun 2006 - Mar 2009 · 2 yrs 10 mos

    • ACNielsen Art Award for Client Service Excellence, 2007 • Aided senior members in preparing and presenting retail audit results to clients with the purpose of aiding clients improve sales and performance • Liaise with clients on a day-to-day basis for their data and analysis needs, and coordinate with internal departments to ensure timely delivery and data quality. • Conduct orientations and trainings to clients on various topics of Nielsen’s retail audit business.