Singapore
- Lead digital strategy for SG, MY, ID, TH, PH, MM, VN, TW, ANZ, KR for online eshop. - Developed digital marketing plans aligned with consumer demand and brand priorities across paid and non-paid channels - Supported the development and execution of go-to-market strategies for key product initiatives across the region
Key Client Accounts: Netflix, Spotify, Fitbit, Dyson - Social lead for Dyson Singapore and Netflix APAC, and media planner for Spotify. Managed and executed paid social campaigns across all major social platforms. - Negotiated for long-term partnership deals and investments in local markets to achieve long-term business goals for clients, culminating in a year-long joint business plan between the agency and TikTok, Google and Twitter.
Key Client Accounts: Netflix, Spotify, Fitbit, Dyson - Managed regional media campaigns for Dyson, Fitbit, Netflix, and Spotify across 6 SEA markets and Taiwan - Executed performance marketing and social activations across Meta, TikTok, and Google to drive ROAS and acquisition - Worked across digital and offline channels to deliver cohesive and high-performing media strategies in APAC for clients success
Key regional accounts worked on for SEA/APAC: Spotify, Netflix, Fitbit • Worked with Regional Manager on campaign implementation, billing and reporting for key clients. • Established closed working relations with media partners and overseas offices in APAC to ensure timely campaign launches and reporting. • Created and handled upkeep for dashboards on Google Data Studios for performance tracking and KPI measurements.
• Worked alongside Media Planners for campaign set up and data analysis to ensure campaigns run successfully • Managed campaigns from set up to reporting, tracking success through various KPIs • Collected and analysed information about consumer behaviour around traditional and digital media and media trends.
- Assisted in organisation of Wedding Fair organised by Wedding and Travel magazine - Liaised with clients for arrangement of booths for Wedding Fair and scheduling floor plan - Assisted with set up and management of event in Suntec City
- Worked with clients such as Borneo Motors Singapore and the Defence Science and Technology Agency (DSTA) - In charge of account side for creation of Borneo Motors Singapore (Toyota)’s Altis and Dyna Brochures. - Handled account for DSTA open house