City of Johannesburg, Gauteng, South Africa
Managing lead systems and processes for the Retail Division. Ensure effective lead management in dealerships to increase sales opportunities. Enhance and improve lead systems and processes. Data accuracy in lead systems. ROI reporting with regards to advertisers. Lead and conversion performance reporting. Reporting
Divisional Marketing Manager in the Automotive retail industry. Managing Marketing for several vehicle dealerships which included 8 brands.
• Business development and management; • Marketing management; • Information technology; • Website design and development; • Brand development and implementation; • Human Resources management; • Financial management; • Operations management.
• Project management of implementation of Administrate learner management system; • Analysing business needs and optimising software systems to meet these needs; • Implementation and management of Administrate system; • Presenting Administrate system capabilities to partners and clients; • System optimisation through programming and software integrations; • Development of software system training materials; • Training of staff on software systems; • Data mining; • Data analysis; • Report creation; • Managing delivery of training via LMS, testing and problem solving; • Liaising with clients and students regarding LMS course delivery.
Marketing management: • Advertising design; • Brand design; • Brand implementation and management; • Campaign analysis; • Campaign design and delivery; • Content writing; • Content curatorship; • Customer relationship management (CRM); • Customer retention; • Developing marketing plans strategies; • Digital marketing • Identifying marketing opportunities; • Identifying marketing opportunities; • Lead generation; • Management of all online and social media marketing activities; • Managing and training marketing staff; • Managing company communications and PR; • Managing CRM and database system; • Managing pipeline; • Marketing campaign management; • Marketing management; • Monitoring and tracking results and progress; • Obtaining and managing customer feedback; • Optimising website advertising using software enhancements, plugins and widgets; • Reporting; • Search Engine Optimisation (SEO); • Tracking and reporting on SEO using YOAST, Google Analytics and cPanel metrics; • Website design and management. Event management: • Client liaison; • Ensuring smooth execution of events; • Graduations, sales events; PR events; • Guest liaison; • Logistics management; • Managing event follow-up. • Needs analysis; • Staff management; • Vendor/supplier management.
Complete Marketing Management service Public Relations Management Brand Managment Communications Media Relations Management Corporate Event Management service. Event Management service includes: Golf Days - invitational or fundraiser; Launches Fundraisers Conferences Team Building Banquets Exhibitions Sporting Events Year End Functions
• Advertising management; • Brand management; • Campaign analysis; • Campaign design and implementation; • Campaign reporting; • Corporate event management: golf days, launches, sales events, PR events. • CRM system management; • Customer Relationship Management (CRM); • Customer retention; • Ensuring all activities adhered to BMW & Mini brand charters; • Management of BMW brand; • Management of Mini Cooper brand; • Managing and monitoring sales staff through CRM system; • Managing company communications; • Marketing campaign management; • Marketing management; • Public relations (PR) • Sales cycle analysis and reporting; • Sales pipeline management; • Sales pipeline reporting; • Training staff on CRM system.