West Lafayette, Indiana, United States
Currently serving as Campaigns Project Specialist at Purdue for Life Foundation, contributing to impactful projects while leveraging expertise in visual storytelling and cross-team collaboration to drive marketing and engagement initiatives. Graduated with a Bachelor of Science in Computer Graphics Technology from Purdue University, with prior experience as Marketing Team Lead at Operations Research – ORSOL, where notable contributions included managing digital marketing efforts and ensuring brand consistency in collaboration with SAS Institute to enhance audience engagement.
- Coordinate integrated marketing campaigns across email, print, web, social media, crowdfunding, paid media, and events. - Manage campaign timelines, data files, creative assets, approvals, and vendor deliverables to keep projects on schedule. - Review campaign content and materials for clarity, accuracy, brand consistency, audience alignment, and grammar. - Collaborate with internal teams, university partners, and external vendors to gather content, align goals, and coordinate execution. - Track campaign performance, analyze results, and contribute insights for optimization, A/B testing, and post-campaign reporting. - Maintain project documentation, improve workflows, and manage shifting priorities across concurrent campaign projects.
Collaborated with SAS Institute to manage digital marketing, create recruitment graphics, ensure brand consistency, and oversee project execution to enhance audience engagement and retention.
Worked at Purdue Student Life Marketing, where I designed communication-focused assets, including email marketing materials, business cards, and digital presentations, while maintaining graphic archives, all within brand guidelines.
Developed logo concepts and branding materials to enhance retention and reach diverse audiences, and refined content strategies to drive engagement.
Served as a pharmacy technician, efficiently juggling tasks like managing drive-thru orders, helping walk-in customers, preparing prescriptions, and collaborating with pharmacists to deliver prompt and accurate service.