Greater Bengaluru Area
I am a Business Analytics Leader with over 13+ years of experience helping global organizations in Finance, Pharma, Retail, and Media make smarter business decisions. My expertise lies in Business Intelligence, Data Mining, BI Architecture, and Marketing Science analytics, with a proven track record of delivering actionable insights to CXOs, driving automation that saves thousands of hours, and leading high-performing teams. Currently at Omnicom Global Solutions, I manage analytics delivery, ensuring data-driven marketing strategies that meet both business and compliance goals. In the past, I have shaped analytics for organizations like London Stock Exchange Group, Novartis, and Antuit.ai, striving consistently towards innovation, report automation, and impactful BI frameworks. Beyond corporate analytics, I am also an award-winning author (recipient of the Golden Book Award 2023 for my historical fiction The Tales of the Uncommon Commons) and a Sanskrit scholar. My research work ranges from Modern Tech and ML to scientific link between sound, language, and culture, reflecting my passion for bridging data, creativity, and tradition. Core Skills: Business Analytics | Delivery Management | Storytelling with Data | Power BI | Tableau | D3.JS | Alteryx | Knime | VBA | R | Power Automate | Data Mining | Data Visualization | HTML | CSS Creative Pursuits: Author | Sanskrit Researcher | UX & Web Development (volunteer projects with The Art of Living Foundation) | Music At the intersection of data and storytelling, I bring a unique perspective: using numbers to shape strategy, and stories to inspire people.
Eikon Platform Customer Prescriptive Analytics (Eikon is a Thomson Reuters open platform application that is used by investors to access an incredible depth and breadth of financial analysis data to make smarter decisions): Provide actionable insights about our business and customers: Mine customer and market data to generate actionable insights that are used by our internal business partners to improve business results Complex data extraction from large datasets, integration & manipulation using Alteryx, Oracle and R Data visualization & insight generation using Tableau and Excel Exploratory Data profiling and analysis Anomaly detection and Operationalization of data driven strategies Develop analytical frameworks to enable business growth, customer engagement & retention objectives & collaborate with business partners & stakeholders to translate the insights into actionable strategies & initiatives: Descriptive & Predictive analytics using Advanced statistical analysis, time series analysis & algorithm development. Model development, Validation and monitoring
Single point of contact for developing an approach for Estée Lauder Companies (ELC) (American manufacturer and marketer of prestige beauty products) &its premier brand MAC, Corporate Marketing Analytics to size markets and measure share of prestige beauty. Data Mining, Reporting, Visualization and Statistical Analysis for ELC reports - : Performance Summary Report (An automated PDF report depicting company wise, brand wise and category wise performance of prestige beauty market in the preceding month and fiscal year till date), Global Prestige Share Dashboard (A visualization dashboard used to retrieve last 6 months’ information with a view of performance across corporations, brands, and categories using the best possible syndicated data sources consistently reported by our suppliers across geographies for fiscal year, calendar year and preceding month), Mass vs. Prestige Reports (Automated Excel report for fiscal year, calendar year, retail year and preceding month, doing a comparative analysis of the Mass beauty market vs. the Niche beauty market), Investor Relations Report (Quarterly and yearly performance of overall prestige beauty market and ELC) Data Sources Partners: Decision Key, iRi Worldwide, Neilson, Segmenta Extraction, Transformation and Load (ETL): a) Automation of Data Extraction from Data Source websites b) ETL - Data Cleaning &Transformation using KNIME (Konstanz Information Miner) – ETL c) Data Visualization with the help of high end VBA Macros in Excel and Powerpoint. Research & Development: Implementation of visualization of above reports in Tableau for future prospects with ELC and demonstration to other clients. Quality Check and Statistical Insights: a) Generation of Automated Quality check Reports with Knime and Excel b) Report insights by comparing current time period data with previous time periods’ data Development of Pricing Simulator for Tommy Hilfiger using VBA Development of Amway Skyline Visualization in D3.JS
United States Government Drug Rebate Pricing, Processing & Analysis Medicaid Drug Rebate Processing: Supplemental Rebate Processing based on analysis of contracts from Standalone States or NMPI (National Medicaid Pooling Initiative) and TOP$ (Total Optimal Pricing Service) including group of states. Validation of accuracy and appropriateness of state claims/invoices of various Medicaid fee for service and managed care programs. Application Used: Revitas Flex Data Analysis: a)Proactively collaborate with states to accept dispute adjustments (Claim Level Detail Analysis) b)Medicaid Drug Rebate Dispute Resolution Process c)DNA Analysis – Data Niche Associates (U.S. business unit of IMS health) provides analytical information on Medicaid state programs which we use for accurate and detailed analysis of our rebate savings. Projects: a) DNA Look back Project (Data Niche Analysis with the help of IMS data for historical quarters) b) Developing Macros (Excel VBA): 1. Magellan Clean Up Project – Merging and Scrubbing data (Time Saved:120 man hours) 2. Claims Processing Reporting Standardization and Automation - Dosage Validation 3. Sandoz data tracker (Automatic tracking of weekly and quarterly data - through Sharepoint