Greater Melbourne Area
I’m an e-commerce and organic growth strategist with 10+ years of experience improving online visibility, customer journeys, conversion outcomes and commercial performance across complex websites. My background combines enterprise SEO, technical SEO, e-commerce strategy, CRO, analytics, content strategy, developer collaboration and stakeholder communication. I’ve worked across agency and client-side environments, helping businesses translate marketing priorities into practical growth initiatives across site architecture, category and product journeys, content briefs, internal linking, schema, reporting and technical implementation. I’m particularly interested in how e-commerce teams can improve discovery, consideration and conversion by connecting SEO, customer journey optimisation, analytics and emerging AEO/GEO opportunities for answer engines and generative search. I work closely with business stakeholders, clients, developers, content writers, designers and paid media teams to communicate strategy, priorities, risks, results and recommendations clearly.
Lead SEO and organic growth strategy across diverse client portfolios, aligning technical SEO, content strategy, e-commerce landing page optimisation, customer journeys and reporting with broader marketing and business goals. Collaborate with clients, developers, content writers, designers and paid media teams to translate priorities into clear briefs, implementation actions and performance recommendations supported by GA4, GSC, Looker Studio and SEO tools.
SEO Specialist & Digital Strategist for Australian Leisure & Hospitality Group
Web Developer and SEO Specialist for Punters.com.au & Odds.com.au