Chicago, Illinois, United States
I am a results-oriented Paid Search Director and Marketing Leader with a deep passion for digital economics. Working in the fast-paced media sector has taught me that the best marketing leaders are part strategist, part economist, and entirely data-driven. I lead digital marketing teams with a simple philosophy: focus on outcomes over vanity metrics. By treating paid search as a financial instrument, I help brands scale search volume, cut wasteful ad spend, and prove the direct correlation between top-of-funnel media efforts and branded search lift. Results-First Philosophy: I optimize for bottom-line metrics—CAC, LTV, ROAS, and contribution margin—not just CTR or CPC. Scientific Testing: Cultivating a culture of continuous A/B testing, landing page optimization, and bid-strategy refinement. Media Industry Expertise: Navigating the unique landscape of media consumption, subscription models, and content-driven user journeys.
Managing paid search for clients, primarily via Google Ads and Microsoft Advertising (fka Bing). Primary accounts are Abbott's Similac (infant formula) & Ensure (adult nutrition). Total investment managed in 2022: over $30 million.
Served as Judge of Election in the 2004, 2020 and 2024 General Elections, as well as the 2022 Midterm & 2023 Chicago Municipal Election. Includes primaries and run-offs. Had additional responsibilities on multiple occasions (e.g. "key judge", "return judge", "cell phone judge").
➤ Developed and deployed entirety of website including aesthetic, code, and design, growing infrastructure to a size that demanded employment of additional staff to maintain. ➤ Maximized social media outreach, awareness, and engagement through intentional oversight of social strategy resulting in web traffic surges from search and social channels. ➤ Cultivated professional relationships with in-house staff and external vendors, leading cross-functional teams, fostering connectivity, and aligning group efforts to shared goals. ➤ Managed operational systems of web infrastructure, defining new site requirements with each reiteration of the website and leading team in product and service engagement. ➤ Lead teams into emerging spaces with expanded opportunities for audience connectivity through management of projects including publishing platforms and charity auctions. ➤ Increased digital influence through integrated marketing campaigns across digital and social channels to increase revenues to $2.7M in 2017 and exceed relevant KPI goals. ➤ Overcame complex challenges and scheduling constraints to provide outcomes satisfying all invested parties including management and commercial/business stakeholders. ➤ Excelled as a public speaker and brand influencer, developing original content, fueling campaigns, promoting events, and leading an online engagement panel at SXSWi. Driven by goals and quick to learn new processes and systems, excelling in digital strategy, ecommerce strategy, search engine marketing, SEO, and display advertising. Leveraged a wide range of tools including web metrics and response rates to review, track, and trend social insights and analytics, exceeding web engagement goals. Supported a highly collaborative environment and utilized strong communication skills, identifying and facilitating projects with both U.S. and offshore partners.