Tel Aviv-Yafo, Tel Aviv District, Israel
15+ years of professional software development experience, strong mathematical background.
• Owned full-stack delivery utilizing Next.js 15 and React Native. • Designed and implemented an Instagram DM automation flow for a large-scale social platform with ~200M monthly active users. • Built Cloudflare Worker tracking with analytics dispatch and bot-aware redirects. • Enhanced API/web observability and release reliability through Sentry/NewRelic integrations and GitHub Actions workflows.
• Led the modernization of the React Native platform to version 0.79.6, enhancing architecture and stability. • Developed EAS-powered mobile release and E2E automation workflows, boosting release confidence. • Improved release reliability through observability hardening and native dependency maintenance. • Collaborated with Product and Analytics to deliver A/B testing flows and experiment-ready rollout patterns.
• Owned end-to-end delivery of high-impact Product Detail Page (PDP) media experiences, enhancing user engagement. • Designed and launched visual-search and image-viewer journeys, improving product discovery flows. • Led performance optimization in React Native, enhancing scroll and gesture smoothness under load. • Modernized the mobile platform by migrating to React Native 0.74.x.
• Designed and implemented a white-label architecture for JOKR, Daki, and OXXO apps using a single React Native codebase. • Led a multi-stage upgrade program to modern React Native versions, ensuring stable delivery across production apps. • Architected campaign and recommendation experiences, optimizing merchandising updates and reducing frontend deployment needs.
I spearheaded the development of a comprehensive mobile and web application ecosystem, driving significant improvements in user experience and operational efficiency. • Built and optimized map-heavy mobile discovery experiences, enhancing usability in property search flows. • Resolved critical mobile reliability issues, improving runtime stability for essential user journeys. • Strengthened production observability through advanced monitoring and analytics tools, facilitating faster issue detection.