Greater Boston
Driving Global Real Estate Strategy That Turn Brands Into Places Most retail executives are either real estate people or brand people. I'm both, and the seam between those two disciplines is where most retail programs lose time, money, and coherence. Over 30 years, I've developed a full-stack command of the built environment that spans every phase of the retail lifecycle: site selection, lease negotiation, concept design, construction, commissioning, and operations. That means I negotiate leases with operator's math, not just real estate math. I design stores with conversion and P&L in mind from day one. And I build rollout infrastructure that scales without quality decay, because I've sat on both sides of the table, as a brand operator and as a developer at one of America's largest REITs. The proof is concrete. At Saatva, I built the physical retail platform from scratch, no legacy infrastructure, no existing playbook, and opened 25 flagship locations in 40 months, each financially modeled before the lease was signed. $250M in attributable new revenue. At Sonos, I created a $20M global retail platform across flagships, shop-in-shops, and pop-up activations that earned back-to-back Shop! Awards and international design recognition. Through my consulting practice at Counter Measure, I codified that methodology and deployed it for brands entering the physical world for the first time, from immersive entertainment venues to international headquarters builds. The through-line across every engagement is the same: a life-cycle view that treats every decision made at lease signing as accountable to the customer experience at opening and the P&L in year three. Most organizations leave that connective tissue to chance. I engineer it deliberately. I'm most useful to brands building or scaling a physical retail program, especially those doing it for the first time, doing it at speed, or doing it without a legacy infrastructure to lean on. If that's the problem on your desk, let's talk.
Leading global portfolio strategy and transformation across 20+ countries and $500M in assets. Delivered 15% cost reduction through strategic consolidation while redesigning headquarters environments for hybrid-era performance. Built the first integrated cross-functional planning framework aligning real estate, finance, IT, security, AV, and HR under one operating model.
Developing, scaling, and realizing advanced retail concepts. Built the complete physical retail platform for Saatva from the ground up, strategy, site criteria, design standards, construction process, vendor ecosystem, and operational handoff protocols, for a luxury DTC brand. The approach was architectural by training and operational by conviction: every location designed as an in-store journey where design, customer experience, and brand strategy converge in a single physical space. Not a store that displays a product, but an environment where customers engage with it on a personal level and leave as advocates. The results: 25 flagship viewing rooms opened in 40 months, each financially modeled before lease execution. 10x revenue growth. 2x lift in local brand awareness. $250M in attributable new revenue. That performance didn't come from great real estate instincts alone. It came from managing the platform's full life-cycle, from initial concept through ongoing operations, with the same discipline whether building a single custom activation or a national program at scale. The physical store, done right, doesn't just survive the age of e-commerce. It does what digital never can: it makes the brand real.
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Strategy. Innovation. Realization. Counter Measure was built on a simple conviction: the brands that win in physical retail and experiential environments are the ones that treat the full lifecycle as a single, engineered system, not a sequence of handoffs between specialists. Through Counter Measure, I advised brands and experience companies from initial brief through concept, design, build, and ongoing operations, with a flexible model designed to integrate with each client's existing capabilities and business partners rather than replace them. The methodology blends customer-centered design and data-driven thinking to create physical environments that don't just look right at opening, but perform commercially over time. The practice was founded on the Sonos work, where I led the creation, development, and management of the flagship store and shop-in-shop concepts that became the benchmark for experiential audio retail. That foundation informed every engagement that followed: Dreamscape Immersive (LA), Dashlane NYC and Paris HQ, Roots Canada (Boston). What Counter Measure codified, every program I lead today still runs on.
Built a $20M scalable global retail platform, flagships, shop-in-shops, pop-ups, and partner programs; earning Shop! Awards for both Specialty Store and Popup Store design, IIDA NE Best in Show, and a London/Berlin Design Award shortlist. NYC Flagship · London & Berlin Concept Stores · West Elm Shop-in-Shop.
Managed full lifecycle across 24 global workplace locations — leasing, planning, design, construction, and budget — delivering a $50M capital program with no major cost overruns. Earned the 2014 Boston Office Lease of the Year from the Commercial Brokers Association and industry recognition as a "workplace of the future." Key achievements: Boston Hub Office with next generation workplace, software and product lab. Constructed urban campus in Santa Barbara, CA Opened offices/labs in London, UK, Seattle, WA, Munich, Shanghai, China, Los Angeles, CA Expanded Global Real Estate portfolio by 104% in FY15