Istanbul, Türkiye
Over 15 years of experience in creating and launching innovative and impactful products in various sectors, such as travel, e-commerce, and fintech. Currently, I work at Softtech, a subsidiary of Türkiye İş Bankası, where I lead a team of analysts, engineers, and designers to deliver products that empower passionate entrepreneurs. My core competencies include product strategy, market research, customer analysis, product development, go-to-market planning, and cross-functional team management. I use agile methodologies and data-driven decision making to navigate complex product development processes and achieve product excellence. I am also pursuing a Master of Science in Big Data Analytics and Management to further enhance my skills and knowledge in this field. I am passionate about staying current with industry trends and continuously improving the product development process. My goal is to create products that solve real problems and make a positive difference in society.
• Led product development for Generative AI and data analytics solutions at Softtech, driving innovation through market research and collaboration. • Defined product vision and roadmaps, ensuring alignment with business goals and customer expectations. • Managed product timelines and budgets, optimizing processes to improve delivery efficiency and outcomes.
• Conducted market research to inform product development and positioning, collaborating with cross-functional teams. • Defined product requirements and specifications, working closely with engineering and design teams for successful product launches. • Managed product budget and timeline, achieving a 30% increase in customer satisfaction through product updates and launches.
Obilet.com is the indisputable market leader in Turkey both in B2B and B2C segments with 300+ bus firms using the Obilet’s SaaS, 15 million visitors per month, and 5 million app downloads. * Acted as the liaison between product, software and sales teams. * Led 7-person product development team collaboration and vision toward launching product solutions that are simple, delightful and impacting. * Spearheaded product discovery and customer/market research, resulting in a 20% increase in new leads. * Analyzed and solved complex problems and synthesized data to assess opportunities. * Developed and prioritized a 80% overhauled roadmap that aligned with the broader business strategy. * Achieved to make project sell thousands of tickets daily from zero point. * Communicated insights, documentation, requirements, scope, and deadlines to C-level suite, stakeholders, and clients through development and evolution process.
* Developed and implemented a comprehensive API product strategy that resulted in a 50% increase in revenue and a 75% increase in customer satisfaction within the first year. * Conducted market research and analysis to identify new opportunities and trends, and developed go-to-market plans for new API products. * Managed a team of cross-functional stakeholders, including engineering, design, and sales, to deliver high-quality API products on time and within budget. * Collaborated with customers and partners to gather feedback and identify areas for improvement in existing API products. * Developed and maintained documentation, tutorials, and other resources to support API product adoption and usage.
* Defined and communicated the product vision and strategy, and developed and maintained the product roadmap. * Led the UX design process, including conducting user research, creating wireframes and prototypes, and conducting usability testing. * Collaborated with cross-functional teams to deliver high-quality products on time and on budget, using agile methodologies. * Analyzed data to inform product development decisions and measure the impact of UX design efforts.
* Led the development and launch of several mobile app products, including a flight booking app that reached over 1000 sales per day in the first year. * Worked closely with engineering, design, and marketing teams to define product roadmaps and deliver high-quality mobile app products on time and within budget. * Collaborated with sales and customer success teams to identify and prioritize new mobile app product opportunities and drive adoption among customers and partners. * Conducted market research and analysis to identify trends and opportunities, and developed go-to-market plans for new mobile app products. * Managed relationships with key partners and third-party developers to drive adoption and usage of mobile app products.