Düsseldorf, North Rhine-Westphalia, Germany
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Driving commercial strategy into measurable growth by enabling data-driven decisions, strengthening sales & marketing effectiveness, optimizing pricing and margins, and embedding scalable processes, KPIs, and tools to maximize customer value through cross-functional leadership.
Led the initial transformation kick-off, aligning two sales teams into a single, high-performing field sales organization. Defined target structure, ways of working, and performance standards, coached leaders and teams through the change, and successfully handed over execution to a dedicated role for sustainable continuation.
Owning and developing the Professional sales channel across Germany and Switzerland, driving channel strategy, partner performance, and revenue growth. Ensures consistent go-to-market execution, optimizes pricing, assortment, and promotions, and acts as the key interface between sales, marketing, and key professional customers.
Leading overall DIY sales in Germany, including team responsibility. Growing Soudal branded business next to their elaborate private label activities.
MIS development Sales Controlling of all distributional channels
primarly B2B focus, therefore used to direct interaction with customers, more upon request