Chris Fairbank

SVP Marketing @ Triple 8 Management

Nashville, Tennessee, United States

About

Experience

  • Triple 8 Management (11 yrs 2 mos)
    • Senior Vice President of Marketing, Nashville
      Jan 2021 - Present · 5 yrs 7 mos

      Manage a team to develop marketing strategies, execute digital and traditional marketing efforts, ad-buying, creative design, website development, and social media for our roster of clients in order to grow the brand, maximize album consumption and ticket sales, and work to achieve any other goals that are set by the client. Current Client Roster (A-Z): Aly & AJ, Chris Renzema, Devon Gilfillian, Drew Holcomb & the Neighbors, Ellie Holcomb, Grayscale, HAPPY LANDING, I'm With Her, JOHNNYSWIM, Julian Lage, Madison Cunningham, Mat Kearney, Sara Watkins, Sierra Ferrell, The Civil Wars, The National Parks, Vincent Lima, Watkins Family Hour Former Clients Include (A-Z): Aaron Watson, Andrew Ripp, Angaleena Presley, Becca Mancari, Betcha, Bones Owens, Boys Like Girls, Charlotte Sands, Dan Tyminski, Dave Barnes, Emily James, HANSON, Hold My Beer, Indigo de Souza, Ingrid Michaelson, Jim Lauderdale, JJ Heller, Jon Wolfe, Joy Williams, Judah & the Lion, JUDAH., Kris Allen, Kyd the Band, Local Natives, Mags Duval, Magnolia Record Club, Marc Martel, Matt Wertz, Moon River Music Festival, Noah Gundersen, Penny & Sparrow, Pink Laundry, Roger Creager, Soggy Bottom Boys, Tate Tucker, The Aces, The Bygones, The Night Game, Wade Bowen, Zane Williams Formally Good Time Inc., Merged with Triple 8 Management in July, 2017.

    • Marketing Director
      Jan 2019 - Jan 2021 · 2 yrs 1 mo

    • Marketing Manager
      Jun 2015 - Jan 2019 · 3 yrs 8 mos

  • Digital Marketing Consultant at Country Music Association (CMA)
    May 2014 - Jul 2015 · 1 yr 3 mos

    • Assist in the development of digital marketing and promotional strategies for the CMA Music Festival, CMA Music Festival TV Special, and CMA Awards • Critically analyzed CMA's social media presence against its competitors and created a written assessment of the findings • Populated the CMA Fest application which was used +500,000 times during the event • Update and maintain the CMAworld website and its affiliates • Create promotional content for corporate sponsors (Samsung, Dunkin' Donuts, etc.) • Administrator of social media presence (audience of 2.2 million) and create original content for platforms daily.

  • Project Manager at Blue House Marketing
    Oct 2014 - May 2015 · 8 mos

    • Consult with Drake University CBPA to update their web presence and content • Collaborate in the redesign the Women’s Group of Des Moines’ logo • Research select audiences in order to create and improve events for the Living History Farms • Develop a marketing and programing strategy for a Des Moines Music Coalition’s event • Identify key clients and communicate with them through the life of the project • Lead a team to complete projects on a timely basis

  • A&R Intern at Indie Orange
    Jun 2014 - May 2015 · 1 yr

    • Discovered, Researched, and Pitched potential artists for the client roster • Responsible for discovering a quarter of the roster by the public announce of the company

  • Archive Manager at Drake University
    Feb 2012 - May 2015 · 3 yrs 4 mos

    • Transfer audio recordings to state-of-the-art computer database • Research target market for particular compositions • Organize musical compositions in various genres per standards of category research • Maintain a catalog of musical compositions and performances • Backup and distribute files to perspective customers in efficient manner