Bursa, Türkiye
| Field Crops Seed Product Manager | Syngenta I Sunflower I Corn I MSc I Executive MBA I GMT I Marketing I Portfolio I Business Development I Agricultural Business Leader | Field Crops Seed Product Manager with more than 13 years of seed industry experience, currently driving commercial strategy for Syngenta's corn and sunflower portfolios. I combine deep technical expertise in breeding, agronomy, and seed production with proven commercial capabilities in product management, market analysis, and strategic portfolio optimization. #Agronomy #AgriculturalInnovation #SustainableAgriculture #PrecisionAgriculture #AgInnovation #CommercialStrategy #PortfolioManagement #GoToMarket #MarketStrategy #B2BAgriculture #AgriculturalLeadership #CornProductManager #SunflowerProductManager #Marketing #Sales #sustainability #AgCareers #FieldCrops #CropScience #AgriculturalLeadership
Manage product strategy and commercial execution across two distinct crop platforms which is corn and sunflower, each with unique market dynamics, competitive landscapes, and customer requirements. I drive portfolio optimization by balancing innovation pipeline investments, market opportunities, and resource allocation between corn hybrid development and sunflower variety advancement. My responsibilities include conducting comprehensive market analysis across both crops, developing differentiated positioning strategies, establishing pricing frameworks, and creating integrated marketing campaigns that address specific grower needs from high yield corn hybrids for intensive production systems to sunflower varieties optimized for oil content, disease resistance, and regional adaptability. I collaborate with breeding teams to align development priorities with market opportunities, work with sales organizations to execute product launches and field demonstrations, and maintain direct engagement with growers and distributors to gather insights that inform product strategy. Through cross functional leadership and strategic portfolio management, I maximize commercial performance, market penetration, and customer satisfaction across our field crops seed business.
Served as the strategic owner of our corn product line, balancing innovation pipeline management with commercial execution to drive business growth. I collaborated with breeding and development teams to shape product advancement decisions, providing market intelligence and customer insights that guided trait selection, hybrid development priorities, and portfolio composition. My role focus on deep market expertise analyzing competitive landscapes, monitoring industry trends, understanding regional agronomic challenges, and identifying unmet grower needs that informed product strategy. I led cross functional teams through product launch processes, developing comprehensive marketing plans, pricing strategies, sales enablement materials, and promotional campaigns that positioned our corn hybrids for market success. Through field visits, grower engagement, and sales collaboration, I maintained direct connection to customer needs while managing P&L responsibilities, forecasting demand, and making data driven decisions that optimized portfolio profitability and market share across diverse corn growing regions.
Strategic execution of product development initiatives across multiple crop species including corn, cotton and sunflower overseeing projects from early stage concept through commercial launch. My responsibilities spanned project planning, cross functional team coordination, timeline management, and ensuring development activities met regulatory and quality requirements for each crop's unique agronomic and market characteristics. I played a pivotal role in organizing board meetings and leadership forums, creating agendas, preparing decision materials, and facilitating productive discussions among stakeholders from R&D, commercial, regulatory, and operations.During these meetings, I contributed insights on market trends, competitive intelligence, technical challenges, and commercialization strategies specific to each crop segment from hybrid corn development and cotton to sunflower that informed portfolio decisions and resource allocation. Through effective stakeholder management and strategic thinking, I helped drive innovation while ensuring development projects delivered commercially viable products aligned with grower needs, market demands, and business goals across diverse agricultural segments.
Catalyst for agricultural technology adoption within company, identifying promising innovations and transforming them into operational realities. My responsibilities span the entire technology lifecycle from scouting and evaluating emerging agtech solutions to designing pilot programs, managing implementation projects, and driving organizational change management. I actively monitor global agricultural technology trends, engage with startups and research institutions, and assess technologies for alignment with our strategic priorities. Through rigorous evaluation protocols, stakeholder collaboration, and hands-on implementation support, I ensure that new technologies are not only adopted but fully integrated into our workflows, delivering sustainable improvements in efficiency, quality, and innovation capacity.
Managed end-to-end breeder seed production operations for 6+ crop species including corn, sunflower, cotton, spinach, sweet corn, and pea, ensuring timely delivery of high-quality genetic material to support commercial seed production pipelines. Developed and executed comprehensive production plans for each crop species, accounting for seasonal variations, land requirements, and resource allocation to optimize yield and quality outcomes. Coordinated planting schedules, field preparation, and agronomic practices tailored to specific crop requirements and breeding program timelines. Monitored crop development stages and implemented corrective measures to address environmental stresses, pest pressures, and disease challenges affecting seed quality. Maintained detailed production records and documentation for traceability, compliance, and continuous improvement initiatives.