Istanbul, Istanbul, Türkiye
With over 18 years of experience, I am an Account Executive at Amazon, specializing in growth hacking, digital advertising, and crisis management to deliver strategic solutions for clients. My work focuses on fostering impactful parnerships and driving long-term revenue growth. At Amazon, I have contributed to substantial increases in advertiser commitments and revenue expansion for key clients. By leveraging my expertise in performance strategy and collaborative approaches, I support brands in achieving transformative advertising outcomes.
• Transformed a major FMCG brand's Amazon Ads performance, achieving a 368% investment increase in Q4 2024. • Established Joint Business Plans with a Key FMCG a remarkable 524% year-over-year revenue growth. • Secured JBPs with six major brands, resulting in a 213% increase in advertiser commitment.
I led transformative initiatives at hyScore.io that positioned the company for growth in the Turkish market. • Executed a strategic expansion plan that successfully engaged leading Turkish advertisers. • Innovated an analytical framework that improved product capabilities without incurring extra costs. • Customized offerings for local clients through strategic adaptations and language localization.
I played a pivotal role in establishing Ingage Dijital Pazarlama as a leader in publisher relations and digital networks. • Negotiated a partnership with Zalando, setting the stage for international product launches. • Built a robust network of publishers across Turkey and Europe, enhancing collaboration opportunities. • Launched the first premium digital publisher and innovative networks in Europe, a groundbreaking achievement for the company.
I successfully drove business development efforts that significantly enhanced our client portfolio. • Spearheaded the acquisition of high-profile clients like Pasabahce, Eczacibasi Holding and Euler Hermes, Duru Bulgur. • Designed and implemented a new customer policy procedure for effective client integration. • Fostered strategic partnerships that contributed to the growth of Ingage Dijital Pazarlama in Istanbul.
I excelled in my role as a Partnerships Coordinator, achieving remarkable results through strategic initiatives. • Successfully generated €1 million in annual revenue, exceeding expectations by €900,000. • Developed and executed innovative marketing strategies to enhance product perception and rebranding efforts. • Demonstrated strong negotiation skills by securing a favorable long-term contract with an ideal buyer.
I played a pivotal role in steering my team through unprecedented challenges while achieving significant sales growth. • Led a team of four, including a director and three managers, through the challenges of the COVID-19 pandemic. • Developed proactive strategies that resulted in a 15% growth and a €2.4 million annual net budget. • Implemented CTV ads in a programmatic environment for the first time in Turkey, showcasing innovation in digital advertising.
- Spearheaded the expansion of Digiturk's ad solutions, introducing Addressable TV, CTV, Live Online Football advertising, and social media monetization. - Key to growing digital ad business from €240K to €2.4M in 5 years. - Expanded into the European Ethno-Advertising market, broadening international reach. - Led team through digital transformation, encouraging adoption of new ad technologies. - Transitioned ad operations to Google advertising solutions, enhancing efficiency and targeting. - Enhanced ad delivery and performance through programmatic mobile advertising, boosting the company's advertising success.
I played a pivotal role in the Mobile Media Department, leading initiatives that bridged technology and advertising. • Led the Mobile Media Department's business development, focusing on new mobile technologies and integrated advertising solutions. • Excelled in identifying trends in mobile media, driving innovative solutions for business growth. • Directed product development, transforming concepts into market-ready offerings, and later promoted to sales manager.