Lausanne, Vaud, Switzerland
MBA / PharmD qualified Global Sales & Marketing Leader, expert in developing and delivering commercially-focused business development strategies for the Medical Devices sector to improve the bottom line. Key strengths include: upstream marketing in the development of medical devices that align to customer expectations and drive business growth; innovating strategic and tactical marketing activities to strengthen product adoption and market penetration; leveraging cross-functional strategic experience to integrate marketing and sales activities towards a common objective; and nurturing collaborative key stakeholder relationships globally to achieve cross-party alignment to critical business goals. Specialties -Strategic & tactical marketing -Sales management -Business development -KOL management -Product launching -Training
Development and execution of upstream (product definition, design and development) and downstream marketing strategies (positioning, pricing, promotion, value proposition and life cycle) of the surgery business (ENT and Neurosurgery). Integration of the after-sales service in the company value proposition and development of after-sales service as a product. Management of marketing and service departments. Responsible of business development of South America, Canada and part of Europe
Development and execution of product marketing strategies and activities for Hearing Restoration Therapies in Western Europe. Support the development of European strategies required to meet financial objectives of sales, market share and profitability. Partnering with country sales and marketing teams to create and execute local marketing plans. Support to country organization in developing and implementing local, tactical marketing and sales support activities. Responsible of the European training for the therapeutic area for the sales force and customers.
Development and execution of product marketing strategies and activities for ENT powered products in Europe and Canada. Support the development of pan-european strategies required to meet financial objectives of sales, market share and profitability. Partnering with country sales and marketing teams to create and execute local marketing plans. Full support to country organization in developing and implementing local, tactical marketing and sales support activities. Accomplishments -Succefully launched a new product reaching regional sales objectives -Constantly delivered AOP -Developed tools to promote economic value of products -Created training courses for customers -Developed new MKTG tools to increase sales force effectiveness
Reporting directly to HQ in Switzerland, responsible for achieving the budgeted sales with full P&L accountability. Assessing, sizing and structuring sales force complying with HQ’s go to market strategy. Manage, motivate and develop the sales force through training, coaching, counselling, skills development and direct sale support in order to ensure successful field activities. Develop excellent relation with national KOLs and scientific societies. Organization of the marketing supporting activities; e.g. advertising, articles, exhibitions, symposia, workshops, live surgeries, national and local conferences. Accomplishments -Met sales objectives (+25% over PY) -Expanded customer base -Reorganised sales force structure -Created a scientific network of KOLs to support products -Balanced product mix
Responsible for targeting, detailing and promotion to hospital specialists of university centers and hospitals of primary importance in order to achieve district sales objectives. Development of professional relations with KOLs, coordination of sale strategies with team members. Support to district manager in managing the team, budget allocation and training, mentoring and supervision of new team representatives. Accomplishments -Constantly met or exceeded sales goals -Successfully launched 4 new products -Organization of several CME symposia -Managed regional board of KOLs