Torrance, California, United States
Highly motivated and enthusiastic team-leader with more than 7 years experience in Sales, Marketing, Public Relations and overall restaurant/bar and club management and operations. Intuitive and analytical problem solver; delivers excellence in operations with integrity, outstanding interpersonal skills and cross-functional experience.
Oversee daily administration and operations of Sales, Customer Service and overall alcohol sales and inventories, while achieving quotas in sales and profit margins. Plan strategies and implement Marketing and Promotions. Responsible for training and hiring qualified employees including live entertainment of music bands and DJ’s. Developed seminars for all personnel. Experience in sales forecasting, pricing, account planning and other related sales tasks
Directed Sales and overall operation on daily basis, interacting with all departments and vendors to maximize efficiency and lower costs while increasing profitability. Worked with various vendors to create publicity campaigns to promote their product through themed disco nights while adhering to trend and Market Research and competitive product information .
Developed and executed strategy to increase customer flow on a nightly basis in Latin America´s largest discotheque. Established successful business relationships with entertainers, local and international agencies as well as Hotel Concierges and Entertainment Staff. Increased Gross Annual Sales by 33%, by establishing new events including Beach Party Tuesdays, Day-glow Tour, Mixed Martial Arts Fights and number one Artist concerts including : Sy Silver, Colleen Shannon, Dj Jam, LM FAO, Florida, Soulja Boy, Jonh Digweed, Ludacris, Dj Skribble, T Pain, Akon, Sean Paul, Ryan Cabrera, Snop Dog, Fall Out Boys,Tiesto, Lil Jon ,David Solano, Paul-Van-Dik among others. Created and managed all promotional and marketing collateral for The City, Corona Bar and Beach Club. Managed staff of 10 sales reps, Groups and Conventions, 33 vendors and was appointed direct contact to outsourcing/ independent sales. Managed Logistical and promotional development of Concerts and Events