Ceri Herd

Digital Project Manager | Web & Cultural Sector Delivery | Stakeholder & Client Management

United Kingdom

About

Digital Project Manager with 5 years’ experience delivering CMS-driven websites and digital products for arts and cultural organisations. I lead digital projects from discovery through to launch, coordinating designers, developers, and client stakeholders to deliver thoughtful, user-centred websites. The role brings together planning, communication, and delivery, balancing scope, budgets, and timelines while helping creative and technical teams work effectively together. Before moving into digital delivery, I spent several years working within arts organisations, including audience development and marketing roles at the Royal College of Music. This background gives me strong sector insight and an understanding of the audiences, pressures, and priorities cultural organisations face. I value well-managed digital delivery, strong collaboration between creative and technical teams, and projects that support culture, education, and public engagement.

Experience

  • Supercool (Remote)
    • Project Manager
      Sep 2024 - Present · 1 yr 11 mos

      Progressed into a dedicated PM role leading complex website builds for arts and cultural organisations including Edinburgh International Festival, Welsh National Opera, National Museum Scotland, and Cheltenham Festivals. • Lead end-to-end delivery of CMS-driven website projects from discovery through launch and handover, managing multiple concurrent 3–6 month projects. • Facilitate discovery workshops and stakeholder sessions (Think Big, card sorting, user journey mapping) with departments including Box Office, Development, and Marketing to define user, operational, and system requirements. • Scope and document technical features, translating stakeholder input into clear briefs for design and development teams. • Coordinate designers and developers, manage schedules and workloads, and act as primary client contact throughout delivery. • Guide stakeholders through scope decisions, timelines, technical constraints, and project priorities. • Oversee QA and cross-device testing, including integrations with Spektrix, Tessitura, TicketSolve, and ResourceSpace. • Deliver training and handover documentation to support confident post-launch ownership. • Balance scope, timelines, and project resources while proactively identifying and resolving delivery risks, ensuring projects are delivered on schedule and within budget. • Contribute to internal improvements in documentation, workflows, and remote collaboration processes.

    • Client Services - Consultant
      Mar 2021 - Sep 2024 · 3 yrs 7 mos

      Managed ongoing client relationships, support retainers, and continuous improvement of digital platforms for arts and cultural organisations including Chichester Festival Theatre, Edinburgh International Festival, and Britten Pears Arts. • Acted as primary client contact, balancing support requests, small enhancements, and feature rollouts alongside longer-term priorities. • Coordinated workflows and team schedules across multiple concurrent projects in collaboration with directors and internal teams. • Produced client reports, contracts, and invoicing to support account health and maintain long-term partnerships. • Tested updates and new features across devices and platforms; delivered client training and documentation to enable confident system use. • Maintained working knowledge of Craft CMS, Spektrix, Tessitura, and Ticketsolve, supporting integrations, service improvements, and major ticketing on-sales. • Facilitated effective communication between clients, designers, and developers to ensure smooth delivery and high client satisfaction. • Contributed to improvements in workflows, documentation, and remote collaboration to enhance team efficiency.

  • Photographer: Click Pro & Cavan Contributor at Ceri Herd Photography
    Sep 2014 - Present · 11 yrs 11 mos

    • Internationally exhibited artist, selected as a Click Pro contributor by a panel of judges. • Contributing photographer for Cavan Images (stock photography), producing high-quality images for commercial and editorial use. • Capture and edit creative photography including families, landscapes, and nature, delivering work on deadline for clients and agencies. • Provide constructive critique and mentoring to other photographers, supporting online communities and collaborative projects. • Manage all aspects of freelance work including project planning, client communication, editing workflows, and digital asset delivery.

  • Community & Customer Support at Shoot & Share
    Jul 2019 - Dec 2020 · 1 yr 6 mos

    • Provided customer and community support for photographers using online gallery and portfolio systems (Pass), handling inquiries via Live Chat, Intercom, and social media. • Liaised with photographers, their clients, and B2B contacts to understand user needs, troubleshoot issues, and provide guidance for optimal use of products. • Processed payments and resolved disputes, ensuring accuracy and timely resolution. • Communicated solutions clearly and empathetically, improving user productivity and satisfaction. • Documented recurring issues and suggested product or workflow improvements to enhance customer experience. • Managed multiple user requests and system updates concurrently, prioritising tasks to ensure timely resolution and customer satisfaction.

  • Royal College of Music (6 yrs 6 mos)
    • Audience Development Officer
      Feb 2008 - Apr 2011 · 3 yrs 3 mos

      • Managed audience experience and communications for 400+ events per year, implementing initiatives to encourage repeat attendance, engagement, and loyalty. • Oversaw box office operations, temporary staffing, and VIP events; liaised with visiting companies to manage hire contracts and event logistics. • Set ticketing and pricing strategies, analysing sales trends and competitor activity to maximise revenue and audience satisfaction. • Developed digital presence and communications: designed website “Visit Us” pages, integrated ticketing systems, launched HTML email newsletters (40% average click-through), and managed social media channels (Facebook, Twitter) to expand audience reach. • Delivered marketing and creative assets including digital posters, advertisements, brochures, and event materials. • Led product development, including merchandise and sundries, creating new profitable income streams. Key achievements: • Increased email list from 0 to 3,300 and postal mailing list from 400 to 3,000. • Raised box office revenue from under £30,000 to over £100,000 per year. • Successfully implemented ticketing and pricing in a previously free-performance environment, communicating changes sensitively to customers.

    • Communications Coordinator
      Dec 2005 - Feb 2008 · 2 yrs 3 mos

      • Delivered project-based initiatives aimed at improving community engagement and audience experience. • Managed box office operations, including reporting, event planning, ticketing strategies, and user support. • Administered and maintained fundraising and contact databases (Raiser’s Edge), troubleshooting issues and ensuring data integrity. • Led the integration of box office and fundraising software, preparing datasets and supporting internal stakeholders. • Built relationships with students in the Woodhouse Professional Development Centre, providing career advice and guidance on professional development. Key achievements: • Introduced pre-concert talks, leveraging the institution’s educational strengths to attract wider audiences (avg. attendance 50). • Successfully launched the Box Office website. • Managed the first UK implementation of Patron Edge and Raiser’s Edge integration at the institution.

    • Business & Community Services Assistant
      Nov 2004 - Dec 2005 · 1 yr 2 mos

      • Supported a range of project-based initiatives, including community engagement programs such as gamelan workshops and the College’s first junior summer school. • Assisted with box office research and implementation, contributing to operational improvements and workflow centralisation. • Provided administrative support for business consultancy and community projects, including management of the Frank Bridge Bequest. Key achievement: • Led a box office project from initial recommendations to senior management approval through full implementation, centralising operations and creating new income streams.

  • Classical Music Coordinator & Arts Team Assistant at South Hill Park Arts Centre
    Sep 2001 - Aug 2002 · 1 yr

    Unpaid degree placement