Ceren AKMAN BIYIK, PhD

Maritime Transportation & Artificial Neural Networks | Digital Transformation Strategist | Lecturer

Türkiye

About

I am a "Pracademic" - a Pricing & Marketing Expert and PhD researcher - with 10+ years of leadership in maritime logistics management dedicated to the Digital Transformation of global maritime logistics through Artificial Intelligence. With a PhD focused on implementing Artificial Neural Networks (ANN) for real-time pricing forecasting, I bridge the gap between complex data science and the practical realities of the liner shipping industry. My career is defined by driving commercial growth and operational excellence in high-stakes environments.

Experience

  • Strategic Business Consultant | Digital Transformation & Logistics at Free Lance
    May 2021 - Apr 2026 · 5 yrs

    • ERP & Digital Transformation (Odoo Implementation): Currently leading the end-to-end implementation and management of Odoo ERP for a company operated in food industry. Focused on streamlining business processes, automating workflows, and leveraging data analytics to enhance operational efficiency. • Financial Strategy & Business Operations: Revitalized the operational structure of a food company in Manisa. Engineered comprehensive financial frameworks, including cash flow modeling, income statements, and long-term financial goal-setting to ensure sustainable growth. • International Trade & Logistics Advisory: Provided strategic consultancy to an Istanbul-based foreign trade company on global supply chain optimization, import/export regulations, and cost-effective sea/land transportation solutions. • Digital Marketing & E-Commerce Expansion: Scaled a London-based e-commerce brand’s international reach by designing high-conversion digital marketing strategies and providing specialized guidance on micro-import logistics and cross-border trade.

  • Lecturer (Part-time) at Dokuz Eylul University
    Sep 2015 - Jul 2017 · 1 yr 11 mos

    • Curriculum Development & Instruction: Designed and delivered advanced syllabi for Maritime Logistics Management, bridging the gap between theoretical frameworks and global shipping realities. • Pedagogical Innovation: Implemented case-study based learning and role-playing simulations for undergraduate students to solve real-world Supply Chain Management challenges. • Mentorship: Actively mentored hundreds of seniors and juniors, guiding them through research projects and career transitions into the maritime sector.

  • Lecturer (Part-time) at Izmir University of Economics
    Feb 2013 - Jul 2014 · 1 yr 6 mos

    • Curriculum Development & Instruction: Designed and delivered advanced syllabi for Maritime Transportation Management, bridging the gap between theoretical frameworks and global shipping realities. • Pedagogical Innovation: Implemented case-study based learning and role-playing simulations for undergraduate students to solve real-world Supply Chain Management challenges. • Mentorship: Actively mentored hundreds of seniors and juniors, guiding them through research projects and career transitions into the maritime sector.

  • Aegean Region Sales & Marketing Manager, Air & Sea Department at GALATA TRANSPORT S.A.
    Mar 2012 - Sep 2012 · 7 mos

    • Directed Aegean region sales strategy, leveraging market intelligence to capture untapped sea freight opportunities. • Managed strategic vendor relations, ensuring operational excellence and cost-effective logistics solutions. • Engineered data-driven marketing strategies by synthesizing economic and sectoral intelligence, aligning regional sales activity with global maritime trends. • Led data-backed commercial initiatives, translating sectoral reports into actionable growth plans.

  • Sales and Marketing Supervisor at ARKAS SHIPPING and TRANSPORT S.A.
    Dec 2002 - Dec 2011 · 9 yrs 1 mo

    • Led global Trade Lane Analysis to identify and capture new market opportunities across Trans-Atlantic, Asia, and West Africa regions. • Increased export and import sales volume by 20% and achieved a landmark 35% revenue growth through aggressive sales activities. • Global Key Account Management: Served as the primary strategic lead for top-tier global accounts, including DHL, Expeditors, and Kuehne Nagel, ensuring service excellence and long-term partnership growth. • Optimized commercial performance as an SAP/BW Key User, managing revenue forecasting and operational cost analysis